BRAND_ANALYSIS #SONOS TECH #173 OF 199 IN TECH ALIGNED

Sonos

· Public · Updated 09 Jul 2026 08:27 UTC
#1042 of 1208 overall by tension · #173 of 199 in Tech
8 Aligned
The Balanced
Analysis

Sonos is a competent audio company pretending to be a cultural force. The 8-point B>C gap and positive sentiment (0.20) mask a stock price in free fall (-8.36% in 30 days), revealing the gap between lifestyle marketing and actual shareholder value.

IN THE NEWS (58 articles this week)
Sonos Cuts Top Design and Product Executives as Part of Layoffs - Bloomberg.com
Best Amazon Prime Day speaker deals 2026: Sony, Sonos, JBL, and more of our favorites - Mashable
People are building alternative Sonos apps to add features hardcore fans have been begging for — the latest creations include front surrounds, smarter room correction, switching devices between home theater and stereo seamlessly, and UPnP support - TechRadar
Cultural Score
46 / 100
Business Score
54 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▃▄
BUSINESS▅▅▄▅▅▅▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 19/25
Earnings Health 10/20
STOCK DATA
Price$13.82
30d Change-8.4%
Market Cap$1.6B
Profit Margin1.6%
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Sonos's tension is 8. Commerce outpacing culture. sociologyofcapitalism.com/brand/sonos
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman