BRAND_ANALYSIS
#SONOS
TECH
#161 OF 199 IN TECH
ALIGNED
Sonos
· Public · Updated 09 Apr 2026 08:47 UTC
#1013 of 1208 overall by tension · #161 of 199 in Tech
8
Aligned
The Balanced
Analysis
Sonos explodes the model: C=53 (cultural relevance) beats B=45 (business) while stock tumbles -6.48%, yet sentiment soars to 0.80. Market punishing execution failures despite buzz—a rare data signature indicating justified hype without viable business model.
IN THE NEWS (68 articles this week)
I’ve Been Testing the New Sonos Play for Weeks. It’s My New Favorite - WIRED
The Sonos Era 100 SL is nearly as good as the original — and $30 less - CNN
Sonos Play vs Move 2: Which portable Sonos speaker should you buy? - SoundGuys
TREND
TENSION▂▂▂▂▂▁▂▂▂▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▃▃▃▃▃▄▃▃▃▄▃▃▃▄
CULTURAL BREAKDOWN
Wikipedia Momentum15/40
News Presence39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum12/30
Market Position13/25
Revenue Growth11/25
Earnings Health9/20
STOCK DATA
Price$13.28
30d Change-6.5%
Market Cap$1.6B
Profit Margin-1.2%
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Sonos's tension is 8. Culture outpacing commerce. sociologyofcapitalism.com/brand/sonos
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