BRAND_ANALYSIS #STUSSY FASHION & RETAIL #41 OF 202 IN FASHION & RETAIL INTERESTING

Stussy

· Private · Updated 04 Oct 2026 09:24 UTC
#243 of 1208 overall by tension · #41 of 202 in Fashion & Retail
18 Interesting
The Silent Giant
Analysis

Stussy maintains the street-wear Goldilocks zone: just enough cultural currency (C=42) to move inventory (B=60) without the burden of being important. Cult status as a business model.

IN THE NEWS (13 articles this week)
Stüssy to Connect Global Merchandise and Inventory Planning with RELEX - PR Newswire
Only Junya Could Make Stüssy, Levi’s, and Spiewak Pop Off Like This - highsnobiety.com
Stüssy selects Relex to unify global merchandise and inventory planning - Fashion United
Cultural Score
42 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▂▂▁▁▁▂▁▂▂▂
CULTURAL▄▄▄▄▃▃▄▄▄▃▄▃▃▃
BUSINESS▅▅▅▅▄▄▄▅▄▄▅▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:42 B:60 T:18
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C:42 B:60 T:18
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C:42 B:60 T:18
Sandro
C:42 B:60 T:18
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Stussy's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/stussy
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman