BRAND_ANALYSIS #STUSSY FASHION & RETAIL #36 OF 202 IN FASHION & RETAIL INTERESTING

Stussy

· Private · Updated 09 Jul 2026 08:27 UTC
#263 of 1208 overall by tension · #36 of 202 in Fashion & Retail
19 Interesting
The Silent Giant
Analysis

Skate-heritage brand at C=35, B=54, sentiment 0.30 proves that first-mover advantage in streetwear decays predictably: original credibility (Stüssy invented the template) now worth exactly what vintage carries. Business sustains on nostalgia, not relevance.

IN THE NEWS (17 articles this week)
Barbara L. Stussy - Post Bulletin
Stussy's Diner among 4 businesses hit by burglars overnight - CBS News
Bridgeport diner hit in overnight burglary - WGN-TV
Cultural Score
35 / 100
Business Score
54 / 100
TREND
TENSION▂▁▂▁▁▁▁▂▂▂▂▂▁▂
CULTURAL▃▃▃▄▄▄▄▃▃▃▃▃▃▃
BUSINESS▅▄▄▅▅▅▅▅▅▅▅▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 20/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Everlane
C:35 B:54 T:19
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C:35 B:53 T:18
Bode
C:39 B:58 T:19
Essentials
C:39 B:58 T:19
Muji
C:39 B:58 T:19
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Stussy's tension is 19. Commerce outpacing culture. sociologyofcapitalism.com/brand/stussy
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman