BRAND_ANALYSIS #TOO_GOOD_TO_GO FOOD & DRINK #97 OF 137 IN FOOD & DRINK ALIGNED

Too Good To Go

· Private · Updated 04 Oct 2026 09:24 UTC
#824 of 1208 overall by tension · #97 of 137 in Food & Drink
12 Aligned
The Balanced
Analysis

Food waste as moral consumer play (C=47, sentiment=0.60), but the business model turns on app adoption of discount groceries. Virtue isn't revenue.

IN THE NEWS (49 articles this week)
Can Surplus-Food Apps Have Too Much Competition? - University of New Hampshire
NEWS: eet by Maneet Chauhan in Disney Springs NOW Available On Too Good To Go App - Disney Food Blog
The best Too Good To Go surprise bags that are a walk away from campus - The Tab
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▂▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:47 B:59 T:12
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C:47 B:59 T:12
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C:47 B:59 T:12
Grey Goose
C:47 B:59 T:12
Liquid Death
C:47 B:59 T:12
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Too Good To Go's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/too-good-to-go
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman