BRAND_ANALYSIS #ABOUT_YOU FASHION & RETAIL #201 OF 202 IN FASHION & RETAIL ALIGNED

About You

· Private · Updated 04 Oct 2026 09:24 UTC
#1200 of 1208 overall by tension · #201 of 202 in Fashion & Retail
0 Aligned
The Balanced
Analysis

German e-fashion middleman. C=58, B=58, sentiment 0.50. About You has achieved perfect equilibrium by doing nothing distinctive—a holding pattern, not a strategy.

IN THE NEWS (66 articles this week)
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I tried Walmart clothes so you don’t have to — and I was impressed - NBC News
Opinion | I Love That Skinny Jeans Are Back - The New York Times
Cultural Score
58 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▅▅▅▅▅▅▅▅▅▅▅▅▅
BUSINESS▅▅▅▅▅▅▅▅▅▅▄▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)47
Avg Daily (90d)53
7d/90d Ratio0.89x
BRANDS LIKE THIS
Gap
C:55 B:56 T:1
Audemars Piguet
C:55 B:57 T:2
Abercrombie & Fitch
C:55 B:58 T:3
Nike
C:50 B:50 T:0
9to5Mac
C:58 B:58 T:0
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About You's tension is 0. Culture and commerce in sync. sociologyofcapitalism.com/brand/about-you
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<iframe src="https://sociologyofcapitalism.com/embed/about-you.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman