BRAND_ANALYSIS #ASOS FASHION & RETAIL #179 OF 202 IN FASHION & RETAIL ALIGNED

ASOS

· Private · Updated 04 Oct 2026 09:24 UTC
#1052 of 1208 overall by tension · #179 of 202 in Fashion & Retail
7 Aligned
The Balanced
Analysis

ASOS at 47/54 with 0.60 sentiment is a zombie—positive cultural perception in a 0.74 wiki ratio context masks a Fashion & Retail player that's lost relevance to both fast-fashion disruptors and luxury gatekeepers.

IN THE NEWS (44 articles this week)
Asos launches debut adaptive fashion line - Fashion United
The ASOS beauty advent calendar is finally here – it'll 100% sell out by the weekend - Grazia Daily UK
Law Roach Named ASOS' Inaugural Stylist in Residence for Edit Launch - Yahoo
Cultural Score
47 / 100
Business Score
54 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▃▄▅▅▅▅▅▄▅▄▅▄
BUSINESS▄▅▄▄▅▅▅▄▅▄▅▄▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)28
Avg Daily (90d)38
7d/90d Ratio0.74x
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ASOS's tension is 7. Commerce outpacing culture. sociologyofcapitalism.com/brand/asos
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman