BRAND_ANALYSIS #ALO_YOGA FASHION & RETAIL #184 OF 202 IN FASHION & RETAIL ALIGNED

Alo Yoga

· Private · Updated 23 Aug 2026 07:27 UTC
#1091 of 1208 overall by tension · #184 of 202 in Fashion & Retail
6 Aligned
The Balanced
Analysis

DTC wellness brand captures cultural moment (C=62) with business lagging (B=56), positive sentiment (0.70) intact. Instagram aesthetics still outpace unit economics.

IN THE NEWS (29 articles this week)
How Kylie Jenner's skin-baring Alo Yoga line nails the quiet-luxury trend - USA Today
Alo Yoga Taps Kylie Jenner For New Pink Marshmallow Campaign - maxim.com
ALO and JISOO Reunite for the Brand's Newest Campaign - Hypebae
Cultural Score
62 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▃▄▄▄▄▄▄▅▄▄▅▅▅
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)698
Avg Daily (90d)684
7d/90d Ratio1.02x
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Alo Yoga's tension is 6. Culture outpacing commerce. sociologyofcapitalism.com/brand/alo-yoga
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman