BRAND_ANALYSIS #ABSOLUT FOOD & DRINK #119 OF 137 IN FOOD & DRINK ALIGNED

Absolut

· Private · Updated 09 Apr 2026 08:47 UTC
#1023 of 1208 overall by tension · #119 of 137 in Food & Drink
7 Aligned
The Balanced
Analysis

Absolut's C=49, B=56, +0.70 sentiment reveals spirits' peculiar economics—cultural mythology (Swedish minimalism, artist collaborations) subsidizes middling business performance. Sentiment driven by nostalgia.

IN THE NEWS (10 articles this week)
ABSOLUT BRINGS THE SPICE TO COACHELLA - PR Newswire
Coca-Cola Europacific Partners Launches Absolut Vodka & Sprite Pineapple in Expanding RTD Market - Vinetur
A Glorious Celebration with alice + olivia by Stacey Bendet and Absolut - Times Square Chronicles
Cultural Score
49 / 100
Business Score
56 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▂▃▃▄▃▄▃▄▄▄▅▅▅▄
BUSINESS▄▄▄▄▄▄▃▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)206
Avg Daily (90d)210
7d/90d Ratio0.98x
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Absolut's tension is 7. Commerce outpacing culture. sociologyofcapitalism.com/brand/absolut
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman