BRAND_ANALYSIS#ABSOLUTFOOD & DRINK#137 OF 137 IN FOOD & DRINKALIGNED
Absolut
· Private · Updated 04 Oct 2026 09:24 UTC
#1201 of 1208 overall by tension · #137 of 137 in Food & Drink
0Aligned
The Balanced
Analysis
Absolut hits rock bottom at #1201: a C/B score of 56 means cultural relevance and business performance have converged into irrelevance. When wiki_ratio hits 1.005, you're not a brand—you're a footnote.
IN THE NEWS (19 articles this week)
KAWS collaborates with Absolut Vodka on limited-edition bottle and painting. - artsy.net
ABSOLUT VODKA EMBARKS ON NEW CREATIVE ERA WITH KAWS ARTIST EDITION BOTTLE AND PAINTING - PR Newswire
XX marks the spot: Absolut Vodka - The Spirits Business