BRAND_ANALYSIS #ABSOLUT FOOD & DRINK #112 OF 137 IN FOOD & DRINK ALIGNED

Absolut

· Private · Updated 25 May 2026 11:16 UTC
#1011 of 1208 overall by tension · #112 of 137 in Food & Drink
8 Aligned
The Balanced
Analysis

Absolut's 30-year brand decay in one metric: C=42 against B=50, wiki_ratio at 0.946 means even Wikipedia forgets this vodka. Sentiment at 0.30 is generous.

IN THE NEWS (10 articles this week)
New beverage launches: Kool-Aid first, Absolut expands and more… - BeverageDaily.com
Following backlash and controversy, Pride adjusts to a new normal - PR Daily
Absolut Vodka: a global vodka built for cocktails - AD HOC NEWS
Cultural Score
42 / 100
Business Score
50 / 100
TREND
TENSION▁▁▁▁▂▁▁▁▁▁▁▁▁▁
CULTURAL▅▄▄▄▄▄▄▄▄▄▄▄▄▃
BUSINESS▄▄▄▄▃▄▄▄▄▄▄▄▄▄
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 20/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)196
Avg Daily (90d)208
7d/90d Ratio0.95x
BRANDS LIKE THIS
Panera Bread
C:40 B:48 T:8
Panda Express
C:40 B:47 T:7
Campari
C:45 B:54 T:9
Greggs
C:46 B:53 T:7
BrewDog
C:40 B:46 T:6
SHARE
Absolut's tension is 8. Commerce outpacing culture. sociologyofcapitalism.com/brand/absolut
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/absolut.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman