BRAND_ANALYSIS #ABSOLUT FOOD & DRINK #124 OF 137 IN FOOD & DRINK ALIGNED

Absolut

· Private · Updated 09 Sep 2026 07:29 UTC
#1070 of 1208 overall by tension · #124 of 137 in Food & Drink
6 Aligned
The Balanced
Analysis

Vodka brand that understood branding until branding stopped mattering. Culture (46) below business (52) as premium spirits fragment. Positive sentiment (0.50) holds only among legacy drinkers; youth sentiment is probably −0.80.

IN THE NEWS (19 articles this week)
After tasting 15 different vodkas, our Wirecutter testers ended up with a newfound respect for the spirit. These are their favorites. https://nyti.ms/4xDh8ze - facebook.com
Brown-Forman to take over Jack Daniel’s & Coca-Cola RTD distribution in Great Britain - BeverageDaily.com
The Vodka Masters 2026 results - The Spirits Business
Cultural Score
46 / 100
Business Score
52 / 100
TREND
TENSION▁▁▁▁▂▂▁▁▁▂▁▁▁▁
CULTURAL▃▃▄▃▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▃▄▃▃▃▃▃▃▃▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 24/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)181
Avg Daily (90d)184
7d/90d Ratio0.98x
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Absolut's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/absolut
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman