BRAND_ANALYSIS #ALLBIRDS FASHION & RETAIL #1 OF 202 IN FASHION & RETAIL MAXIMUM TENSION

Allbirds

Sustainable shoe darling, Silicon Valley uniform, stock cratered 97% · Public · Updated 09 Apr 2026 08:47 UTC
#1 of 1208 overall by tension · #1 of 202 in Fashion & Retail
68 Maximum Tension
The Hype Machine
Analysis

The poster child for tension dysfunction: 88 cultural points can't save you from a -19% stock slide and brutal -0.80 sentiment. When your Wikipedia ratio hits 3.3 but your business score languishes at 20, you're not a brand—you're a case study in hype exhaustion.

IN THE NEWS (46 articles this week)
Allbirds is the latest casualty of the shaky direct-to-consumer model - The Week
Allbirds’ Struggles Left It With Few Buyer Options - WWD
Allbirds’ 99% Stock Wipeout Reveals Hard Lessons For Leaders - Forbes
Cultural Score
88 / 100
Business Score
20 / 100
TREND
TENSION▄▃▁▁▁▁▁▁▁▄▅▅▅▅
CULTURAL▆▆▃▃▃▃▃▃▄▇▇▇▇▇
BUSINESS▃▃▃▃▃▄▄▃▃▃▃▃▃▂
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 56/40
News Presence 32/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 10/25
Revenue Growth 3/25
Earnings Health 3/20
WIKIPEDIA DATA
Avg Daily (7d)938
Avg Daily (90d)285
7d/90d Ratio3.29x
STOCK DATA
Price$2.51
30d Change-19.3%
Market Cap$0.0B
Profit Margin-50.7%
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Allbirds's tension is 68. Culture outpacing commerce. sociologyofcapitalism.com/brand/allbirds
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman