BRAND_ANALYSIS #CHIPOTLE FOOD & DRINK #13 OF 137 IN FOOD & DRINK INTERESTING

Chipotle

Fast-casual king, burrito bowl empire, portion size discourse · Public · Updated 23 Aug 2026 07:27 UTC
#85 of 1208 overall by tension · #13 of 137 in Food & Drink
29 Interesting
The Silent Giant
Analysis

Chipotle's 15.28% stock pop is doing more work than its C=50 cultural score. Sentiment at 0.30 is tepid for a brand that once had genuine food-politics cachet — it's now a reliable lunch, not a statement. The burrito has been fully institutionalized.

IN THE NEWS (100 articles this week)
CHIPOTLE CELEBRATES BACK-TO-SCHOOL SEASON WITH SCHOOL SPIRIT BOGO AND CHIPOTLE SUNDAYS DEAL - Aug 17, 2026 - Chipotle
CHIPOTLE LAUNCHES THE SALISH MATTER ORDER INSPIRED BY ONE OF GEN ALPHA'S BIGGEST CELEBRITIES - PR Newswire
Chipotle broadens Gen Alpha marketing with Salish Matter collab - Marketing Dive
Cultural Score
50 / 100
Business Score
79 / 100
TREND
TENSION▁▁▁▁▁▂▁▁▁▂▂▂▂▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▄▄▅▅▅▅▄▅▅▅▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 16/25
Revenue Growth 19/25
Earnings Health 14/20
STOCK DATA
Price$36.90
30d Change+15.3%
Market Cap$46.7B
Profit Margin11.4%
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Chipotle's tension is 29. Commerce outpacing culture. sociologyofcapitalism.com/brand/chipotle
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman