BRAND_ANALYSIS #PEPSI FOOD & DRINK #19 OF 137 IN FOOD & DRINK INTERESTING

Pepsi

· Public · Updated 09 Jul 2026 08:27 UTC
#113 of 1208 overall by tension · #19 of 137 in Food & Drink
24 Interesting
The Silent Giant
Analysis

C=50, B=74, sentiment -0.30, stock flat at 0.42% — Pepsi is paying a reputational tax it hasn't fully itemized yet. The negative sentiment in a batch where Coke doesn't appear suggests the Kendall Jenner ad still echoes louder than people admit. The brand keeps trying to have a cultural moment; the culture keeps declining.

IN THE NEWS (100 articles this week)
Coca-Cola ousts Pepsi as the official soda at Marriott hotels worldwide - The Points Guy
What is Wild Cherry Pepsi controversy about? - Bergen Record
Former Charleston Pepsi bottling property sells for $13.5M. Here’s what’s coming. - Post and Courier
Cultural Score
50 / 100
Business Score
74 / 100
TREND
TENSION▂▂▂▁▂▂▁▁▂▂▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 13/20
STOCK DATA
Price$142.51
30d Change+0.4%
Market Cap$194.8B
Profit Margin9.2%
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Pepsi's tension is 24. Commerce outpacing culture. sociologyofcapitalism.com/brand/pepsi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman