BRAND_ANALYSIS #MCDONALDS FOOD & DRINK #14 OF 137 IN FOOD & DRINK INTERESTING

McDonald's

Fast food empire and cultural institution · Public · Updated 23 Aug 2026 07:27 UTC
#101 of 1208 overall by tension · #14 of 137 in Food & Drink
26 Interesting
The Silent Giant
Analysis

Negative sentiment (-0.10) and a C=50 for the world's most visited restaurant chain tells you everything about the gap between ubiquity and love. The 3.1% stock gain is fine; McDonald's doesn't need you to feel good about it, just to keep pulling into the drive-through.

IN THE NEWS (100 articles this week)
Sorry, but My Dessert of the Summer Is From McDonald’s - Washingtonian
Missed shifts were costly to this McDonald's. An app has fixed the problem - NPR
Multiple people taken to hospital after alleged gas leak at Troy McDonald's - KCENTV.com
Cultural Score
50 / 100
Business Score
76 / 100
TREND
TENSION▁▂▂▂▂▁▁▂▂▂▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▆▅▅▆▄▄▆▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 22/25
Revenue Growth 15/25
Earnings Health 19/20
STOCK DATA
Price$270.95
30d Change+3.1%
Market Cap$191.7B
Profit Margin31.7%
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McDonald's's tension is 26. Commerce outpacing culture. sociologyofcapitalism.com/brand/mcdonalds
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman