BRAND_ANALYSIS #MCDONALDS FOOD & DRINK #19 OF 137 IN FOOD & DRINK INTERESTING

McDonald's

Fast food empire and cultural institution · Public · Updated 25 May 2026 11:16 UTC
#122 of 1208 overall by tension · #19 of 137 in Food & Drink
22 Interesting
The Silent Giant
Analysis

McDonald's bleeds sentiment (-0.10) while its stock drops 6.7%, yet it maintains a B=72 business score. The disconnect is brutal: massive operational muscle, collapsing cultural permission. The burger chain is becoming a symbol of what consumers resent.

IN THE NEWS (100 articles this week)
Continuing to Scale Solutions aimed at Strengthening our Supply Chain and Creating Long Term Value - McDonald’s Corporation
McDonald’s warns it will miss 2030 emissions goal, in frank disclosure - Trellis Group (formerly GreenBiz)
18-year-old dies after shooting at Allentown McDonald's, police say - NBC10 Philadelphia
Cultural Score
50 / 100
Business Score
72 / 100
TREND
TENSION▂▂▂▂▂▂▁▂▁▂▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▆▅▅▅▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 19/20
STOCK DATA
Price$282.27
30d Change-6.7%
Market Cap$200.6B
Profit Margin31.6%
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McDonald's's tension is 22. Commerce outpacing culture. sociologyofcapitalism.com/brand/mcdonalds
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman