BRAND_ANALYSIS #FORMULA_1 SPORTS #4 OF 138 IN SPORTS INTERESTING

Formula 1

· Public · Updated 07 Aug 2026 07:45 UTC
#333 of 1208 overall by tension · #4 of 138 in Sports
16 Interesting
The Silent Giant
Analysis

Reborn as prestige TV: C=57 B=73 with 3.32% gains and sentiment at 0.60 shows F1 has successfully pivoted from sport to lifestyle brand. *Drive to Survive* did more for the business than any engineering could.

IN THE NEWS (100 articles this week)
How do Formula 1 drivers recharge over the summer shutdown? - Formula 1
Summerhill street race plan causes safety concerns - FOX 5 Atlanta
Red Bull Formula 1 event in Summerhill OK’d by city over MARTA’s objections - AJC.com
Cultural Score
57 / 100
Business Score
73 / 100
TREND
TENSION▂▂▂▂▂▂▁▁▁▂▁▁▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▆▄▄▄▆▅▅▅▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 12/20
STOCK DATA
Price$99.69
30d Change+3.3%
Market Cap$25.0B
Profit Margin5.5%
BRANDS LIKE THIS
Arsenal
C:55 B:71 T:16
Barcelona
C:55 B:72 T:17
Lionel Messi
C:57 B:71 T:14
Tour de France
C:57 B:71 T:14
Victor Wembanyama
C:57 B:71 T:14
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Formula 1's tension is 16. Commerce outpacing culture. sociologyofcapitalism.com/brand/formula-1
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman