BRAND_ANALYSIS #MCDONALDS FOOD & DRINK #53 OF 137 IN FOOD & DRINK ALIGNED

McDonald's

Fast food empire and cultural institution · Public · Updated 04 Oct 2026 09:24 UTC
#381 of 1208 overall by tension · #53 of 137 in Food & Drink
14 Aligned
The Balanced
Analysis

McDonald's stock crash (-11.14%) with stable cultural metrics (C=50, B=64) is the canary: fast food can maintain operational ubiquity while losing investor confidence, a slow-motion irrelevance.

IN THE NEWS (100 articles this week)
Adopted St. Louis man discovers his biological father is a Grammy-winning artist - KMOV
Inside McDonald’s push to have AI price your Big Mac - Reuters
Separating Fact from Fiction: AI Does Not Set Prices at McDonald’s - McDonald’s Corporation
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▅▅▅▅▅▆▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 22/25
Revenue Growth 15/25
Earnings Health 19/20
STOCK DATA
Price$231.89
30d Change-11.1%
Market Cap$164.1B
Profit Margin31.7%
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McDonald's's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/mcdonalds
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman