BRAND_ANALYSIS #MCDONALDS FOOD & DRINK #134 OF 137 IN FOOD & DRINK ALIGNED

McDonald's

Fast food empire and cultural institution · Public · Updated 09 Apr 2026 08:47 UTC
#1184 of 1208 overall by tension · #134 of 137 in Food & Drink
1 Aligned
The Balanced
Analysis

McDonald's C=55/B=56 with -7.19% stock decline and sentiment at 0.50 captures fast food's bifurcation: culturally present but economically fragile, sentiment softening.

IN THE NEWS (100 articles this week)
I Tried McDonald’s ‘KPop Demon Hunters’ Menu and Found My New Obsession - Taste of Home
I Tried the New Saja Boys Spicy Sausage McMuffin and There's Something Suspiciously Familiar About the Sauce… - Sporked
Exclusive | McDonald’s CEO Responds to the Viral Big Arch Backlash - WSJ
Cultural Score
55 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 22/25
Revenue Growth 3/25
Earnings Health 19/20
STOCK DATA
Price$307.01
30d Change-7.2%
Market Cap$219.1B
Profit Margin31.9%
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McDonald's's tension is 1. Commerce outpacing culture. sociologyofcapitalism.com/brand/mcdonalds
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman