BRAND_ANALYSIS #MCDONALDS FOOD & DRINK #12 OF 137 IN FOOD & DRINK INTERESTING

McDonald's

Fast food empire and cultural institution · Public · Updated 09 Jul 2026 08:27 UTC
#85 of 1208 overall by tension · #12 of 137 in Food & Drink
26 Interesting
The Silent Giant
Analysis

The negative sentiment (-0.30) finally caught the stock — down 0.57% in a month where fast food should be printing. A C=50 means McDonald's cultural weight is now almost entirely nostalgic, and nostalgia doesn't survive a $17 combo meal. The brand is in a slow tension bleed.

IN THE NEWS (100 articles this week)
This McDonald’s Fan Favorite Might Be Returning - Sporked
McDonald's Has Heard Your Complaints — This Menu Item Is Finally Getting Better - The Takeout
FHP: 78-year-old man killed in fiery crash at McDonald’s parking lot in Tallahassee - WCTV
Cultural Score
50 / 100
Business Score
76 / 100
TREND
TENSION▂▂▂▁▂▂▂▁▂▂▃▃▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▅▆▆▆▅▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 19/20
STOCK DATA
Price$278.25
30d Change-0.6%
Market Cap$197.7B
Profit Margin31.6%
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McDonald's's tension is 26. Commerce outpacing culture. sociologyofcapitalism.com/brand/mcdonalds
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman