BRAND_ANALYSIS #PEPSI FOOD & DRINK #93 OF 137 IN FOOD & DRINK ALIGNED

Pepsi

· Public · Updated 04 Oct 2026 09:24 UTC
#798 of 1208 overall by tension · #93 of 137 in Food & Drink
12 Aligned
The Balanced
Analysis

Cola giant sits at C=55/B=67 with sentiment collapsed to +0.40 and stock down -9.45%. Pepsi's C/B misalignment is terminal—cultural irrelevance combined with financial decline suggests category fatigue.

IN THE NEWS (100 articles this week)
Jets TE Kenyon Sadiq Voted Pepsi NFL Rookie of the Week - New York Jets
Pepsi vs. Coke: Here’s What $10,000 Could Be Worth by 2031 - Yahoo Finance
PepsiCo, Monster challenge India 'energy drink' label ban citing business impact - Reuters
Cultural Score
55 / 100
Business Score
67 / 100
TREND
TENSION▃▃▂▂▂▂▂▂▂▂▂▁▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 14/20
STOCK DATA
Price$125.89
30d Change-9.4%
Market Cap$172.0B
Profit Margin10.8%
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Pepsi's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/pepsi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman