BRAND_ANALYSIS #RAPHA FASHION & RETAIL #57 OF 202 IN FASHION & RETAIL ALIGNED

Rapha

· Private · Updated 11 Oct 2026 07:33 UTC
#334 of 1208 overall by tension · #57 of 202 in Fashion & Retail
15 Aligned
The Balanced
Analysis

Rapha holds C=35, B=50, T=15 with no stock or wiki signal, a neutral read for a cycling lifestyle brand that built its identity on a specific, self-aware culture. The numbers can't capture the club-ride mythology, which is most of what sells the product.

IN THE NEWS (10 articles this week)
Padded bibs, cargo shorts or no chamois? I tested five women’s cycling picks. - SFGATE
MAAP evolves Apex range for extreme winter riding - endurance.biz
UCI brings in Deloitte as pressure builds to reshape professional cycling - Velora Cycling
Cultural Score
35 / 100
Business Score
50 / 100
TREND
TENSION▂▂▂▁▁▁▁▂▂▂▂▁▂▂
CULTURAL▃▃▃▄▄▄▄▃▃▃▃▄▃▃
BUSINESS▄▅▅▅▅▅▅▅▄▅▄▄▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 20/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Rapha's tension is 15. Commerce outpacing culture. sociologyofcapitalism.com/brand/rapha
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman