BRAND_ANALYSIS #RAPHA FASHION & RETAIL #50 OF 202 IN FASHION & RETAIL INTERESTING

Rapha

· Private · Updated 04 Oct 2026 09:24 UTC
#279 of 1208 overall by tension · #50 of 202 in Fashion & Retail
17 Interesting
The Silent Giant
Analysis

Rapha (C=42/B=59/sentiment=0.60) owns the premium cycling cultural space through community theater and gear mythology. Relevance here is subcultural entrenchment, not mainstream penetration.

IN THE NEWS (15 articles this week)
Backcountry’s Fall Bike Sale Has Tons of Rapha Gear on Deep Discount - Yahoo
Best cycling gilets 2026: Vests that keep you toasty and shield you from the wind - Cyclingnews
Best cycling shorts for men 2026: the best bib shorts tested by our experts for comfort, performance and value - Cycling Weekly
Cultural Score
42 / 100
Business Score
59 / 100
TREND
TENSION▂▂▂▂▁▁▁▁▂▂▂▂▁▂
CULTURAL▃▃▃▃▄▄▄▄▃▃▃▃▄▃
BUSINESS▅▄▅▅▅▅▅▅▅▄▅▄▄▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Arket
C:42 B:59 T:17
Glossier
C:42 B:59 T:17
Kiehl's
C:42 B:59 T:17
Veja
C:42 B:59 T:17
& Other Stories
C:42 B:60 T:18
SHARE
Rapha's tension is 17. Commerce outpacing culture. sociologyofcapitalism.com/brand/rapha
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/rapha.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman