BRAND_ANALYSIS #RAPHA FASHION & RETAIL #38 OF 202 IN FASHION & RETAIL INTERESTING

Rapha

· Private · Updated 23 Aug 2026 07:27 UTC
#265 of 1208 overall by tension · #38 of 202 in Fashion & Retail
19 Interesting
The Silent Giant
Analysis

Rapha's C=39 / sentiment 0.50 = the cycling brand that made lycra aspirational. Niche community loyalty (C=39) backing solid business (B=58) without mainstream cultural penetration.

IN THE NEWS (16 articles this week)
Used bibs, £2 jerseys, and fake Rapha wares – Inside the wild west of buying second-hand cycling kit - Cyclingnews
Rapha’s second collab with artist David Carson explores freedom on and off the bike - endurance.biz
Rapha's Brevet collection includes a satisfyingly stretchy backpack and helps pros save "precious time" - BikeRadar
Cultural Score
39 / 100
Business Score
58 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▃▃▃▃▃▂▃▃▃▃▃▃▃▃
BUSINESS▄▅▅▅▄▄▄▄▅▅▅▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 24/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Rapha's tension is 19. Commerce outpacing culture. sociologyofcapitalism.com/brand/rapha
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman