BRAND_ANALYSIS #RAPHA FASHION & RETAIL #101 OF 202 IN FASHION & RETAIL ALIGNED

Rapha

· Private · Updated 09 Jul 2026 08:27 UTC
#603 of 1208 overall by tension · #101 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Cycling's premium evangelist sits comfortably at C=47/B=60 with 0.65 sentiment—boutique retail's sweet spot where niche devotion (not mass relevance) sustains margin. The numbers read: profitable obscurity.

IN THE NEWS (32 articles this week)
Rapha Brevet Element cargo bib shorts review: pared-back features, but plenty of long-distance comfort - BikeRadar
Rapha Pro Team Ghost Air Jersey Review: the best jersey for humid conditions with some clever features, but... - Yahoo Sports
Helmet Gravel Rapha Cycling Gear Exploring Namibia By Gravel Bike - consumerthai
Cultural Score
47 / 100
Business Score
60 / 100
TREND
TENSION▂▂▁▁▁▁▂▂▂▁▁▁▁▁
CULTURAL▃▃▄▄▄▄▃▃▃▄▄▄▄▄
BUSINESS▄▄▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Ami Paris
C:47 B:60 T:13
Bulgari
C:47 B:60 T:13
Comme des Garcons
C:47 B:60 T:13
Givenchy
C:47 B:60 T:13
JW Anderson
C:47 B:60 T:13
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Rapha's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/rapha
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman