BRAND_ANALYSIS #TOMMY_HILFIGER FASHION & RETAIL #128 OF 202 IN FASHION & RETAIL ALIGNED

Tommy Hilfiger

· Private · Updated 04 Oct 2026 09:24 UTC
#647 of 1208 overall by tension · #128 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Heritage casualwear (C=53, B=66) riding American nostalgia without cultural domination—sentiment at 0.70 reflects reliable sales over viral moments. The brand's superpower is invisibility.

IN THE NEWS (54 articles this week)
Tommy Hilfiger Leads NYFW With $58M MIV, Showcasing Global Talent Strategy and Social Media Power - WWD
FYI: Stylish New Yorkers Gravitate Toward This Brand Every Fall - Who What Wear
Tommy Hilfiger and Calvin Klein Were New York Fashion Week’s Most Talked-About Brands - fashionista.com
Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▂▁▁▁▁▁▂▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▆▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Tommy Hilfiger's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/tommy-hilfiger
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman