BRAND_ANALYSIS #TOMMY_HILFIGER FASHION & RETAIL #115 OF 202 IN FASHION & RETAIL ALIGNED

Tommy Hilfiger

· Private · Updated 09 Sep 2026 07:29 UTC
#614 of 1208 overall by tension · #115 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Tommy Hilfiger's 53/66 with 0.70 sentiment is the 90s brand that learned to age gracefully. Still culturally audible through vintage aesthetics and Gen-Z appropriation. Business steady, narrative stable.

IN THE NEWS (60 articles this week)
Travis Kelce Introduces His Dog with Taylor Swift for Tommy Hilfiger Ad Campaign - today.com
Travis Kelce expands his brand with a Tommy Hilfiger campaign and shares details about his wedding to Taylor Swift. - facebook.com
Kelce Features in Tommy Hilfiger Campaign at Plaza Hotel With Hadid, Anthony - Kiss 95.1 Charlotte
Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▂▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Tommy Hilfiger's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/tommy-hilfiger
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman