BRAND_ANALYSIS #UNDER_ARMOUR FASHION & RETAIL #77 OF 202 IN FASHION & RETAIL ALIGNED

Under Armour

Performance sportswear brand · Public · Updated 25 May 2026 11:16 UTC
#446 of 1208 overall by tension · #77 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

Under Armour's 12.76% stock decline in 30 days crystallizes a deeper crisis: C=53 cultural score undermined by weak business output (B=39), a 14-point inversion. The company is burning credibility faster than it can manufacture relevance.

IN THE NEWS (89 articles this week)
Under Armour Advances Its T-Shirt Legacy with the Launch of The Bouncy Tee - Under Armour
Under Armour #HLBASE Players of the Week (May 18) - Horizon League
Net revenues of Under Armour worldwide from 2015 to 2026, by geographical region - Statista
Cultural Score
53 / 100
Business Score
39 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▂▂▂▂▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▃▃▂▃▃▃
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 13/25
Revenue Growth 11/25
Earnings Health 7/20
STOCK DATA
Price$5.40
30d Change-12.8%
Market Cap$2.3B
Profit Margin-10.0%
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Under Armour's tension is 14. Culture outpacing commerce. sociologyofcapitalism.com/brand/under-armour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman