BRAND_ANALYSIS #UNDER_ARMOUR FASHION & RETAIL #177 OF 202 IN FASHION & RETAIL ALIGNED

Under Armour

Performance sportswear brand · Public · Updated 09 Jul 2026 08:27 UTC
#1047 of 1208 overall by tension · #177 of 202 in Fashion & Retail
8 Aligned
The Balanced
Analysis

Under Armour's 17.25% stock surge paired with balanced metrics (53C/61B, +0.60 sentiment) suggests the market is pricing in a narrative about athletic authenticity that the brand itself barely inhabits. Momentum masquerading as revival.

IN THE NEWS (91 articles this week)
Under Armour and Bryce Harper Celebrate Philadelphia with the Launch of the Harper 11 - Under Armour
Bryce Harper pays tribute to SEPTA with debut of new line of Under Armour cleats - Inquirer.com
South Carolina swaps Under Armour for Nike. Here’s what to know - The State
Cultural Score
53 / 100
Business Score
61 / 100
TREND
TENSION▂▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▄▄▄▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 13/25
Revenue Growth 11/25
Earnings Health 7/20
STOCK DATA
Price$6.32
30d Change+17.2%
Market Cap$2.7B
Profit Margin-10.0%
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Under Armour's tension is 8. Commerce outpacing culture. sociologyofcapitalism.com/brand/under-armour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman