| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | United Airlines | 30 | 50 | 80 | The Silent Giant |
| 2 | Japan Airlines | 29 | 50 | 79 | The Silent Giant |
| 3 | ANA | 27 | 49 | 76 | The Silent Giant |
| 4 | Delta Air Lines | 27 | 50 | 77 | The Silent Giant |
| 5 | Ryanair | 27 | 50 | 77 | The Silent Giant |
| 6 | Xpeng | 26 | 57 | 31 | The Rising Underdog |
| 7 | Careem | 24 | 26 | 50 | The Silent Giant |
| 8 | Citymapper | 21 | 30 | 51 | The Silent Giant |
| 9 | Ferrari | 21 | 55 | 76 | The Silent Giant |
| 10 | Suzuki | 21 | 55 | 76 | The Silent Giant |
| 11 | American Airlines | 20 | 58 | 78 | The Silent Giant |
| 12 | Singapore Airlines | 20 | 57 | 77 | The Silent Giant |
| 13 | Cupra | 19 | 39 | 58 | The Silent Giant |
| 14 | Kavak | 19 | 26 | 45 | The Silent Giant |
| 15 | Lotus | 19 | 35 | 54 | The Silent Giant |
| 16 | Bolt | 17 | 39 | 56 | The Silent Giant |
| 17 | Jetblue | 15 | 50 | 65 | The Balanced |
| 18 | Lucid Motors | 15 | 53 | 68 | The Balanced |
| 19 | Yamaha | 15 | 55 | 70 | The Balanced |
| 20 | Denso | 14 | 40 | 54 | The Balanced |
| 21 | Etihad Airways | 14 | 46 | 60 | The Balanced |
| 22 | Peugeot | 14 | 46 | 60 | The Balanced |
| 23 | BMW | 13 | 55 | 68 | The Balanced |
| 24 | British Airways | 13 | 55 | 68 | The Balanced |
| 25 | Bugatti | 13 | 57 | 70 | The Balanced |
| 26 | BYD | 13 | 57 | 70 | The Balanced |
| 27 | Citroën | 13 | 45 | 58 | The Balanced |
| 28 | Cruise | 13 | 45 | 58 | The Balanced |
| 29 | Fisker | 13 | 35 | 48 | The Balanced |
| 30 | Geely | 13 | 55 | 68 | The Balanced |
| 31 | Genesis | 13 | 45 | 58 | The Balanced |
| 32 | Kia | 13 | 50 | 63 | The Balanced |
| 33 | Lamborghini | 13 | 50 | 63 | The Balanced |
| 34 | Lime | 13 | 40 | 53 | The Balanced |
| 35 | Mahindra | 13 | 50 | 63 | The Balanced |
| 36 | Mazda | 13 | 55 | 68 | The Balanced |
| 37 | Michelin | 13 | 55 | 68 | The Balanced |
| 38 | Rolls-Royce | 13 | 57 | 70 | The Balanced |
| 39 | Skoda | 13 | 55 | 68 | The Balanced |
| 40 | Xiaomi EV | 13 | 45 | 58 | The Balanced |
| 41 | Zeekr | 13 | 45 | 58 | The Balanced |
| 42 | Bridgestone | 12 | 47 | 59 | The Balanced |
| 43 | Hyundai | 12 | 57 | 69 | The Balanced |
| 44 | Porsche | 12 | 57 | 69 | The Balanced |
| 45 | Qatar Airways | 12 | 57 | 69 | The Balanced |
| 46 | Rimac | 12 | 47 | 59 | The Balanced |
| 47 | Subaru | 12 | 57 | 69 | The Balanced |
| 48 | Volvo | 12 | 57 | 69 | The Balanced |
| 49 | Ducati | 11 | 55 | 66 | The Balanced |
| 50 | Emirates | 11 | 55 | 66 | The Balanced |
| 51 | Land Rover | 11 | 55 | 66 | The Balanced |
| 52 | McLaren | 11 | 55 | 66 | The Balanced |
| 53 | Nissan | 11 | 55 | 66 | The Balanced |
| 54 | Renault | 11 | 55 | 66 | The Balanced |
| 55 | Smart | 11 | 50 | 61 | The Balanced |
| 56 | Volkswagen | 11 | 55 | 66 | The Balanced |
| 57 | Waymo | 11 | 55 | 66 | The Balanced |
| 58 | Li Auto | 10 | 46 | 36 | The Balanced |
| 59 | Honda | 9 | 55 | 64 | The Balanced |
| 60 | Ford | 8 | 50 | 58 | The Balanced |
| 61 | Mercedes-Benz | 8 | 50 | 58 | The Balanced |
| 62 | Toyota | 8 | 57 | 65 | The Balanced |
| 63 | Lexus | 7 | 50 | 57 | The Balanced |
| 64 | Lucid | 7 | 53 | 46 | The Rising Underdog |
| 65 | Aston Martin | 6 | 62 | 68 | The Balanced |
| 66 | Audi | 6 | 62 | 68 | The Balanced |
| 67 | Continental | 6 | 46 | 52 | The Balanced |
| 68 | Maserati | 6 | 46 | 52 | The Balanced |
| 69 | Polestar | 4 | 55 | 51 | The Rising Underdog |
| 70 | NIO | 3 | 57 | 60 | The Balanced |
| 71 | VinFast | 3 | 50 | 53 | The Balanced |
| 72 | General Motors | 2 | 50 | 52 | The Balanced |
| 73 | Bentley | 1 | 62 | 61 | The Balanced |
| 74 | Bird | 1 | 52 | 51 | The Balanced |