SECTOR ANALYSIS

Auto & Transport

74
Brands
12
Avg Tension
50
Avg Cultural
61
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Delta Air Lines 27 50 77 The Silent Giant
2 Japan Airlines 26 46 72 The Silent Giant
3 Careem 24 26 50 The Silent Giant
4 Citymapper 22 30 52 The Silent Giant
5 Denso 20 42 62 The Silent Giant
6 United Airlines 20 50 70 The Silent Giant
7 ANA 19 49 68 The Silent Giant
8 Bolt 19 39 58 The Silent Giant
9 Kavak 19 26 45 The Silent Giant
10 Xiaomi EV 19 39 58 The Silent Giant
11 Ryanair 16 50 66 The Silent Giant
12 Li Auto 15 50 35 The Balanced
13 Polestar 15 50 35 The Rising Underdog
14 Cruise 14 40 54 The Balanced
15 Lamborghini 14 50 64 The Balanced
16 Lexus 14 50 64 The Balanced
17 Lucid 14 40 54 The Balanced
18 Toyota 14 55 69 The Balanced
19 Waymo 14 46 60 The Balanced
20 Bird 13 45 58 The Balanced
21 BMW 13 55 68 The Balanced
22 Bugatti 13 53 66 The Balanced
23 Continental 13 45 58 The Balanced
24 Ducati 13 57 70 The Balanced
25 Emirates 13 50 63 The Balanced
26 Etihad Airways 13 50 63 The Balanced
27 Ferrari 13 55 68 The Balanced
28 Hyundai 13 55 68 The Balanced
29 Lime 13 40 53 The Balanced
30 Mahindra 13 55 68 The Balanced
31 Peugeot 13 55 68 The Balanced
32 Porsche 13 57 70 The Balanced
33 Renault 13 55 68 The Balanced
34 Rimac 13 47 60 The Balanced
35 Rolls-Royce 13 57 70 The Balanced
36 Subaru 13 57 70 The Balanced
37 Zeekr 13 45 58 The Balanced
38 BYD 12 57 69 The Balanced
39 Ford 12 55 43 The Rising Underdog
40 Geely 12 57 69 The Balanced
41 Genesis 12 47 59 The Balanced
42 Lotus 12 50 62 The Balanced
43 Mazda 12 57 69 The Balanced
44 McLaren 12 57 69 The Balanced
45 Michelin 12 57 69 The Balanced
46 Nissan 12 57 69 The Balanced
47 Bentley 11 55 66 The Balanced
48 Bridgestone 11 53 64 The Balanced
49 British Airways 11 55 66 The Balanced
50 Cupra 11 45 56 The Balanced
51 Kia 11 55 66 The Balanced
52 Maserati 11 50 61 The Balanced
53 Mercedes-Benz 11 55 66 The Balanced
54 Qatar Airways 11 53 64 The Balanced
55 VinFast 11 46 57 The Balanced
56 Volkswagen 11 55 66 The Balanced
57 Xpeng 11 55 44 The Rising Underdog
58 Citroën 10 50 60 The Balanced
59 Fisker 10 40 50 The Balanced
60 Land Rover 10 50 60 The Balanced
61 Skoda 10 55 65 The Balanced
62 Lucid Motors 9 40 49 The Balanced
63 Singapore Airlines 9 57 66 The Balanced
64 Honda 8 55 63 The Balanced
65 Yamaha 8 55 63 The Balanced
66 Smart 7 46 53 The Balanced
67 Volvo 7 50 57 The Balanced
68 Audi 6 62 68 The Balanced
69 Aston Martin 5 65 70 The Aligned Power
70 Suzuki 5 55 60 The Balanced
71 Jetblue 4 46 50 The Balanced
72 NIO 3 57 54 The Balanced
73 American Airlines 2 62 60 The Balanced
74 General Motors 1 55 56 The Balanced
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