SECTOR ANALYSIS

Auto & Transport

74
Brands
12
Avg Tension
51
Avg Cultural
63
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Delta Air Lines 30 50 80 The Silent Giant
2 Ford 26 50 76 The Silent Giant
3 Kavak 23 26 49 The Silent Giant
4 Citymapper 21 33 54 The Silent Giant
5 ANA 20 48 68 The Silent Giant
6 Ryanair 20 50 70 The Silent Giant
7 Singapore Airlines 20 50 70 The Silent Giant
8 United Airlines 19 55 74 The Silent Giant
9 American Airlines 17 58 75 The Silent Giant
10 Careem 17 42 59 The Silent Giant
11 Suzuki 17 55 72 The Silent Giant
12 Yamaha 17 53 70 The Silent Giant
13 Japan Airlines 15 57 72 The Balanced
14 Porsche 15 57 72 The Balanced
15 Xiaomi EV 15 47 62 The Balanced
16 Bolt 14 40 54 The Balanced
17 British Airways 14 50 64 The Balanced
18 Lotus 14 40 54 The Balanced
19 Mazda 14 50 64 The Balanced
20 McLaren 14 50 64 The Balanced
21 Mercedes-Benz 14 50 64 The Balanced
22 Volkswagen 14 50 64 The Balanced
23 Bird 13 40 53 The Balanced
24 Cupra 13 53 66 The Balanced
25 Emirates 13 55 68 The Balanced
26 Etihad Airways 13 55 68 The Balanced
27 Ferrari 13 55 68 The Balanced
28 Geely 13 55 68 The Balanced
29 Land Rover 13 57 70 The Balanced
30 Lexus 13 50 63 The Balanced
31 Peugeot 13 55 68 The Balanced
32 Renault 13 55 68 The Balanced
33 Rimac 13 45 58 The Balanced
34 Zeekr 13 47 60 The Balanced
35 Bugatti 12 47 59 The Balanced
36 BYD 12 57 69 The Balanced
37 Continental 12 50 62 The Balanced
38 Ducati 12 57 69 The Balanced
39 Michelin 12 57 69 The Balanced
40 Nissan 12 57 69 The Balanced
41 Skoda 12 57 69 The Balanced
42 Smart 12 50 62 The Balanced
43 Subaru 12 57 69 The Balanced
44 VinFast 12 57 45 The Rising Underdog
45 BMW 11 55 66 The Balanced
46 Bridgestone 11 53 64 The Balanced
47 Cruise 11 45 56 The Balanced
48 Denso 11 45 56 The Balanced
49 Genesis 11 45 56 The Balanced
50 Kia 11 55 66 The Balanced
51 Lucid 11 50 61 The Balanced
52 Mahindra 11 55 66 The Balanced
53 Maserati 11 55 66 The Balanced
54 Rolls-Royce 11 55 66 The Balanced
55 Citroën 10 50 60 The Balanced
56 Hyundai 10 55 65 The Balanced
57 Lamborghini 10 55 65 The Balanced
58 Toyota 10 55 65 The Balanced
59 Li Auto 9 46 37 The Balanced
60 Xpeng 9 57 66 The Balanced
61 Volvo 8 50 58 The Balanced
62 Bentley 7 65 58 The Rising Underdog
63 Lime 7 40 47 The Balanced
64 Waymo 7 50 57 The Balanced
65 Polestar 6 55 61 The Balanced
66 Qatar Airways 6 50 56 The Balanced
67 Honda 5 55 60 The Balanced
68 Aston Martin 4 58 62 The Balanced
69 Audi 4 62 66 The Balanced
70 Jetblue 4 55 51 The Balanced
71 Fisker 3 45 42 The Balanced
72 General Motors 3 57 60 The Balanced
73 Lucid Motors 3 50 53 The Balanced
74 NIO 3 55 52 The Balanced
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