| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Skillshare | 19 | 26 | 45 | The Silent Giant |
| 2 | Duolingo | 14 | 53 | 67 | The Balanced |
| 3 | Khan Academy | 12 | 47 | 59 | The Balanced |
| 4 | MasterClass | 12 | 57 | 69 | The Balanced |
| 5 | Brilliant | 11 | 45 | 56 | The Balanced |
| 6 | Udemy | 9 | 45 | 54 | The Balanced |
| 7 | Coursera | 2 | 50 | 48 | The Balanced |