| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Duolingo | 37 | 45 | 82 | The Silent Giant |
| 2 | Skillshare | 22 | 30 | 52 | The Silent Giant |
| 3 | Khan Academy | 13 | 47 | 60 | The Balanced |
| 4 | Brilliant | 12 | 50 | 62 | The Balanced |
| 5 | MasterClass | 11 | 55 | 66 | The Balanced |
| 6 | Udemy | 9 | 45 | 54 | The Balanced |
| 7 | Coursera | 6 | 53 | 47 | The Rising Underdog |