| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Duolingo | 42 | 46 | 88 | The Silent Giant |
| 2 | Skillshare | 21 | 30 | 51 | The Silent Giant |
| 3 | MasterClass | 14 | 50 | 64 | The Balanced |
| 4 | Udemy | 14 | 40 | 54 | The Balanced |
| 5 | Coursera | 12 | 47 | 59 | The Balanced |
| 6 | Khan Academy | 12 | 47 | 59 | The Balanced |
| 7 | Brilliant | 11 | 53 | 64 | The Balanced |