| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Duolingo | 25 | 45 | 70 | The Silent Giant |
| 2 | Skillshare | 22 | 30 | 52 | The Silent Giant |
| 3 | MasterClass | 13 | 55 | 68 | The Balanced |
| 4 | Khan Academy | 12 | 47 | 59 | The Balanced |
| 5 | Brilliant | 11 | 45 | 56 | The Balanced |
| 6 | Udemy | 2 | 45 | 43 | The Balanced |
| 7 | Coursera | 0 | 45 | 45 | The Balanced |