| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Duolingo | 29 | 53 | 82 | The Silent Giant |
| 2 | Skillshare | 22 | 30 | 52 | The Silent Giant |
| 3 | Udemy | 15 | 39 | 54 | The Balanced |
| 4 | Coursera | 13 | 47 | 60 | The Balanced |
| 5 | Khan Academy | 13 | 45 | 58 | The Balanced |
| 6 | MasterClass | 13 | 57 | 70 | The Balanced |
| 7 | Brilliant | 10 | 53 | 63 | The Balanced |