| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Duolingo | 30 | 55 | 85 | The Silent Giant |
| 2 | Coursera | 21 | 50 | 71 | The Silent Giant |
| 3 | Skillshare | 20 | 33 | 53 | The Silent Giant |
| 4 | Udemy | 15 | 39 | 54 | The Balanced |
| 5 | Khan Academy | 13 | 45 | 58 | The Balanced |
| 6 | MasterClass | 13 | 55 | 68 | The Balanced |
| 7 | Brilliant | 11 | 53 | 64 | The Balanced |