| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Intuitive Surgical | 40 | 50 | 90 | The Silent Giant |
| 2 | GlaxoSmithKline | 36 | 40 | 76 | The Silent Giant |
| 3 | Medtronic | 33 | 50 | 83 | The Silent Giant |
| 4 | Johnson & Johnson | 27 | 55 | 82 | The Silent Giant |
| 5 | Pfizer | 26 | 50 | 76 | The Silent Giant |
| 6 | Hyperice | 23 | 33 | 56 | The Silent Giant |
| 7 | MyFitnessPal | 19 | 26 | 45 | The Silent Giant |
| 8 | Novo Nordisk | 18 | 55 | 73 | The Silent Giant |
| 9 | Therabody | 18 | 42 | 60 | The Silent Giant |
| 10 | Moderna | 17 | 50 | 67 | The Silent Giant |
| 11 | Noom | 17 | 39 | 56 | The Silent Giant |
| 12 | UnitedHealthcare | 15 | 45 | 60 | The Balanced |
| 13 | Epic Systems | 14 | 46 | 60 | The Balanced |
| 14 | Illumina | 13 | 50 | 63 | The Balanced |
| 15 | Siemens Healthineers | 13 | 53 | 66 | The Balanced |
| 16 | Calm | 12 | 50 | 62 | The Balanced |
| 17 | Neko Health | 12 | 47 | 59 | The Balanced |
| 18 | AstraZeneca | 11 | 62 | 73 | The Balanced |
| 19 | Roche | 11 | 57 | 68 | The Balanced |
| 20 | Headspace | 9 | 46 | 55 | The Balanced |
| 21 | Walgreens | 8 | 46 | 54 | The Balanced |
| 22 | BioNTech | 6 | 46 | 52 | The Balanced |
| 23 | Strava | 6 | 40 | 46 | The Balanced |
| 24 | CVS | 4 | 55 | 59 | The Balanced |
| 25 | Sanofi | 2 | 50 | 48 | The Balanced |
| 26 | Peloton | 1 | 46 | 47 | The Balanced |