| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Novo Nordisk | 40 | 57 | 97 | The Silent Giant |
| 2 | Illumina | 31 | 47 | 78 | The Silent Giant |
| 3 | Johnson & Johnson | 27 | 55 | 82 | The Silent Giant |
| 4 | Intuitive Surgical | 25 | 53 | 78 | The Silent Giant |
| 5 | CVS | 24 | 57 | 81 | The Silent Giant |
| 6 | Neko Health | 24 | 26 | 50 | The Silent Giant |
| 7 | Noom | 24 | 26 | 50 | The Silent Giant |
| 8 | Therabody | 24 | 33 | 57 | The Silent Giant |
| 9 | Peloton | 22 | 46 | 68 | The Silent Giant |
| 10 | UnitedHealthcare | 22 | 50 | 72 | The Silent Giant |
| 11 | Hyperice | 21 | 33 | 54 | The Silent Giant |
| 12 | MyFitnessPal | 21 | 30 | 51 | The Silent Giant |
| 13 | GlaxoSmithKline | 20 | 45 | 65 | The Silent Giant |
| 14 | Headspace | 17 | 42 | 59 | The Silent Giant |
| 15 | Pfizer | 17 | 55 | 72 | The Silent Giant |
| 16 | BioNTech | 16 | 46 | 30 | The Divergent |
| 17 | Epic Systems | 13 | 45 | 58 | The Balanced |
| 18 | Medtronic | 13 | 55 | 68 | The Balanced |
| 19 | Siemens Healthineers | 13 | 45 | 58 | The Balanced |
| 20 | Roche | 12 | 57 | 69 | The Balanced |
| 21 | Sanofi | 12 | 50 | 62 | The Balanced |
| 22 | Strava | 12 | 47 | 59 | The Balanced |
| 23 | Calm | 11 | 53 | 64 | The Balanced |
| 24 | AstraZeneca | 7 | 69 | 76 | The Aligned Power |
| 25 | Walgreens | 6 | 46 | 52 | The Balanced |
| 26 | Moderna | 2 | 50 | 52 | The Balanced |