SECTOR ANALYSIS

Media & Platforms

80
Brands
12
Avg Tension
51
Avg Cultural
61
Avg Business
#BrandTensionCulturalBusinessArchetype
1 9to5Mac 27 93 66 The Rising Underdog
2 Cereal Magazine 22 30 52 The Silent Giant
3 Stratechery 22 30 52 The Silent Giant
4 404 Media 19 55 36 The Divergent
5 Kinfolk 19 26 45 The Silent Giant
6 Squarespace 19 39 58 The Silent Giant
7 Mastodon 18 35 53 The Silent Giant
8 Acquired Podcast 15 66 51 The Rising Underdog
9 New York Times 15 50 65 The Balanced
10 Morning Brew 14 40 54 The Balanced
11 Patreon 14 46 60 The Balanced
12 Polygon (Gaming) 14 53 67 The Balanced
13 Signal 14 46 60 The Balanced
14 Bing 13 40 53 The Balanced
15 Bloomberg 13 50 63 The Balanced
16 ChatGPT 13 55 68 The Balanced
17 Claude 13 57 70 The Balanced
18 CNN 13 55 68 The Balanced
19 Criterion Collection 13 47 60 The Balanced
20 Crunchyroll 13 57 70 The Balanced
21 Dazn 13 55 68 The Balanced
22 Engadget 13 55 68 The Balanced
23 Facebook 13 50 63 The Balanced
24 Fox News 13 50 63 The Balanced
25 FX Networks 13 45 58 The Balanced
26 Highsnobiety 13 57 70 The Balanced
27 It's Nice That 13 53 66 The Balanced
28 Kotaku 13 57 70 The Balanced
29 Medium 13 50 63 The Balanced
30 Mubi 13 45 58 The Balanced
31 TechCrunch 13 55 68 The Balanced
32 Telegram 13 50 63 The Balanced
33 The Athletic 13 55 68 The Balanced
34 The Atlantic 13 55 68 The Balanced
35 The Economist 13 55 68 The Balanced
36 Wallpaper 13 53 66 The Balanced
37 YouTube 13 57 70 The Balanced
38 Bluesky 12 46 58 The Balanced
39 Call Her Daddy 12 46 58 The Balanced
40 Dezeen 12 57 69 The Balanced
41 Eater 12 47 59 The Balanced
42 Gemini 12 57 69 The Balanced
43 Google Search 12 57 69 The Balanced
44 IGN 12 57 69 The Balanced
45 Instagram 12 57 69 The Balanced
46 MSNBC 12 46 58 The Balanced
47 Puck 12 50 62 The Balanced
48 Showtime 12 50 62 The Balanced
49 The Daily 12 50 62 The Balanced
50 The Hustle 12 53 65 The Balanced
51 The Ringer 12 46 58 The Balanced
52 TikTok 12 50 62 The Balanced
53 Wall Street Journal 12 50 62 The Balanced
54 Washington Post 12 50 62 The Balanced
55 WordPress 12 50 62 The Balanced
56 Bon Appetit 11 50 61 The Balanced
57 Business of Fashion 11 53 64 The Balanced
58 Curbed 11 45 56 The Balanced
59 Financial Times 11 55 66 The Balanced
60 Rest of World 11 50 61 The Balanced
61 Reuters 11 55 66 The Balanced
62 Semafor 11 55 66 The Balanced
63 Spotify for Podcasters 11 53 64 The Balanced
64 Substack 11 55 66 The Balanced
65 Threads 11 53 64 The Balanced
66 Al Jazeera 10 50 60 The Balanced
67 Architectural Digest 8 68 60 The Balanced
68 All-In Podcast 7 46 53 The Balanced
69 BBC News 7 50 57 The Balanced
70 The Guardian 7 50 57 The Balanced
71 Defector 6 40 46 The Balanced
72 Hacker News 6 46 52 The Balanced
73 The Verge 6 50 56 The Balanced
74 WhatsApp 6 50 56 The Balanced
75 Associated Press 4 58 54 The Balanced
76 Wix 2 50 48 The Balanced
77 032c 1 41 40 The Balanced
78 Ars Technica 1 53 54 The Balanced
79 AnOther Magazine 0 52 52 The Balanced
80 Audible 0 58 58 The Balanced
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