SECTOR ANALYSIS

Media & Platforms

80
Brands
11
Avg Tension
51
Avg Cultural
60
Avg Business
#BrandTensionCulturalBusinessArchetype
1 404 Media 35 79 44 The Divergent
2 Wix 26 46 72 The Silent Giant
3 Cereal Magazine 24 26 50 The Silent Giant
4 Stratechery 20 30 50 The Silent Giant
5 Kinfolk 19 26 45 The Silent Giant
6 Mastodon 18 35 53 The Silent Giant
7 Spotify for Podcasters 18 39 57 The Silent Giant
8 Squarespace 16 42 58 The Silent Giant
9 Acquired Podcast 15 66 51 The Rising Underdog
10 New York Times 15 50 65 The Balanced
11 9to5Mac 14 76 62 The Rising Underdog
12 Ars Technica 14 61 47 The Rising Underdog
13 CNN 14 50 64 The Balanced
14 Defector 14 46 60 The Balanced
15 FX Networks 14 46 60 The Balanced
16 Medium 14 50 64 The Balanced
17 Crunchyroll 13 57 70 The Balanced
18 Dazn 13 55 68 The Balanced
19 Engadget 13 55 68 The Balanced
20 Google Search 13 55 68 The Balanced
21 Instagram 13 50 63 The Balanced
22 Kotaku 13 55 68 The Balanced
23 The Athletic 13 57 70 The Balanced
24 The Verge 13 55 68 The Balanced
25 Wall Street Journal 13 55 68 The Balanced
26 Wallpaper 13 47 60 The Balanced
27 Washington Post 13 50 63 The Balanced
28 Al Jazeera 12 50 62 The Balanced
29 Bing 12 46 58 The Balanced
30 Bon Appetit 12 47 59 The Balanced
31 Business of Fashion 12 50 62 The Balanced
32 Claude 12 57 69 The Balanced
33 Dezeen 12 50 62 The Balanced
34 Eater 12 50 62 The Balanced
35 Financial Times 12 50 62 The Balanced
36 Gemini 12 57 69 The Balanced
37 IGN 12 57 69 The Balanced
38 Reuters 12 50 62 The Balanced
39 Showtime 12 50 62 The Balanced
40 Substack 12 57 69 The Balanced
41 TechCrunch 12 57 69 The Balanced
42 The Atlantic 12 57 69 The Balanced
43 The Daily 12 47 59 The Balanced
44 The Ringer 12 46 58 The Balanced
45 Bloomberg 11 55 66 The Balanced
46 Call Her Daddy 11 50 61 The Balanced
47 ChatGPT 11 55 66 The Balanced
48 Criterion Collection 11 53 64 The Balanced
49 Curbed 11 45 56 The Balanced
50 Highsnobiety 11 53 64 The Balanced
51 It's Nice That 11 53 64 The Balanced
52 Patreon 11 53 64 The Balanced
53 Polygon (Gaming) 11 55 66 The Balanced
54 Semafor 11 57 68 The Balanced
55 The Hustle 11 50 61 The Balanced
56 YouTube 11 55 66 The Balanced
57 Fox News 10 50 60 The Balanced
58 Hacker News 10 53 43 The Rising Underdog
59 Morning Brew 10 40 50 The Balanced
60 MSNBC 10 50 60 The Balanced
61 Puck 10 46 56 The Balanced
62 Rest of World 10 46 56 The Balanced
63 Mubi 9 46 55 The Balanced
64 Architectural Digest 8 68 60 The Rising Underdog
65 WhatsApp 8 50 58 The Balanced
66 Signal 7 46 53 The Balanced
67 Threads 7 40 47 The Balanced
68 WordPress 7 50 57 The Balanced
69 All-In Podcast 6 50 56 The Balanced
70 BBC News 6 50 56 The Balanced
71 Bluesky 6 46 52 The Balanced
72 The Economist 6 50 56 The Balanced
73 The Guardian 6 57 51 The Balanced
74 032c 3 41 44 The Balanced
75 AnOther Magazine 2 58 56 The Balanced
76 Associated Press 2 58 56 The Balanced
77 Facebook 1 55 54 The Balanced
78 Telegram 1 55 54 The Balanced
79 TikTok 1 55 54 The Balanced
80 Audible 0 58 58 The Balanced
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