SECTOR ANALYSIS

Media & Platforms

80
Brands
11
Avg Tension
50
Avg Cultural
60
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Al Jazeera 28 79 51 The Rising Underdog
2 New York Times 27 50 77 The Silent Giant
3 Stratechery 21 33 54 The Silent Giant
4 Kinfolk 19 26 45 The Silent Giant
5 Squarespace 17 42 59 The Silent Giant
6 032c 14 26 40 The Balanced
7 Ars Technica 14 58 44 The Rising Underdog
8 Call Her Daddy 14 46 60 The Balanced
9 ChatGPT 14 50 64 The Balanced
10 Medium 14 50 64 The Balanced
11 Puck 14 46 60 The Balanced
12 Semafor 14 50 64 The Balanced
13 Spotify for Podcasters 14 47 61 The Balanced
14 TikTok 14 50 64 The Balanced
15 Wall Street Journal 14 50 64 The Balanced
16 WordPress 14 46 60 The Balanced
17 Bon Appetit 13 53 66 The Balanced
18 Cereal Magazine 13 40 53 The Balanced
19 Claude 13 55 68 The Balanced
20 Curbed 13 40 53 The Balanced
21 Financial Times 13 50 63 The Balanced
22 Highsnobiety 13 47 60 The Balanced
23 Instagram 13 55 68 The Balanced
24 Kotaku 13 55 68 The Balanced
25 Patreon 13 53 66 The Balanced
26 Showtime 13 57 70 The Balanced
27 TechCrunch 13 57 70 The Balanced
28 The Athletic 13 57 70 The Balanced
29 Threads 13 40 53 The Balanced
30 Washington Post 13 50 63 The Balanced
31 YouTube 13 55 68 The Balanced
32 CNN 12 50 62 The Balanced
33 Criterion Collection 12 47 59 The Balanced
34 Crunchyroll 12 57 69 The Balanced
35 Dezeen 12 57 69 The Balanced
36 Engadget 12 46 58 The Balanced
37 IGN 12 57 69 The Balanced
38 Mubi 12 47 59 The Balanced
39 Rest of World 12 46 58 The Balanced
40 Substack 12 57 69 The Balanced
41 Bing 11 45 56 The Balanced
42 Bloomberg 11 55 66 The Balanced
43 Bluesky 11 45 56 The Balanced
44 Business of Fashion 11 50 61 The Balanced
45 Dazn 11 55 66 The Balanced
46 Eater 11 50 61 The Balanced
47 FX Networks 11 45 56 The Balanced
48 It's Nice That 11 53 64 The Balanced
49 Mastodon 11 45 56 The Balanced
50 Morning Brew 11 50 61 The Balanced
51 Polygon (Gaming) 11 53 64 The Balanced
52 The Atlantic 11 57 68 The Balanced
53 The Daily 11 45 56 The Balanced
54 The Economist 11 57 68 The Balanced
55 The Verge 11 55 66 The Balanced
56 Wallpaper 11 53 64 The Balanced
57 All-In Podcast 10 40 50 The Balanced
58 Fox News 10 50 60 The Balanced
59 MSNBC 10 46 56 The Balanced
60 Reuters 10 50 60 The Balanced
61 The Ringer 10 46 56 The Balanced
62 Architectural Digest 9 53 62 The Balanced
63 BBC News 9 72 63 The Rising Underdog
64 Hacker News 9 53 44 The Balanced
65 The Hustle 9 46 55 The Balanced
66 Facebook 8 50 58 The Balanced
67 Telegram 8 50 58 The Balanced
68 WhatsApp 8 50 58 The Balanced
69 Gemini 7 50 57 The Balanced
70 Google Search 7 50 57 The Balanced
71 Signal 7 46 53 The Balanced
72 Defector 6 40 46 The Balanced
73 The Guardian 6 50 56 The Balanced
74 Associated Press 4 62 66 The Balanced
75 Wix 4 46 50 The Balanced
76 404 Media 2 40 42 The Balanced
77 9to5Mac 1 62 61 The Balanced
78 Acquired Podcast 1 55 54 The Balanced
79 Audible 1 55 56 The Balanced
80 AnOther Magazine 0 58 58 The Balanced
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