SECTOR ANALYSIS

Media & Platforms

80
Brands
11
Avg Tension
50
Avg Cultural
60
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Cereal Magazine 24 26 50 The Silent Giant
2 Kinfolk 22 30 52 The Silent Giant
3 Squarespace 22 30 52 The Silent Giant
4 New York Times 19 50 69 The Silent Giant
5 Stratechery 19 26 45 The Silent Giant
6 Wix 16 40 56 The Silent Giant
7 AnOther Magazine 15 69 54 The Balanced
8 Bloomberg 14 50 64 The Balanced
9 ChatGPT 14 50 64 The Balanced
10 CNN 14 50 64 The Balanced
11 Curbed 14 40 54 The Balanced
12 Engadget 14 50 64 The Balanced
13 Mastodon 14 26 40 The Balanced
14 Morning Brew 14 40 54 The Balanced
15 Patreon 14 46 60 The Balanced
16 Polygon (Gaming) 14 50 64 The Balanced
17 Puck 14 46 60 The Balanced
18 Rest of World 14 46 60 The Balanced
19 Washington Post 14 50 64 The Balanced
20 WhatsApp 14 50 64 The Balanced
21 9to5Mac 13 55 68 The Balanced
22 Bon Appetit 13 53 66 The Balanced
23 Criterion Collection 13 53 66 The Balanced
24 Dazn 13 55 68 The Balanced
25 Defector 13 40 53 The Balanced
26 Gemini 13 50 63 The Balanced
27 IGN 13 55 68 The Balanced
28 TechCrunch 13 55 68 The Balanced
29 Bluesky 12 50 62 The Balanced
30 Claude 12 57 69 The Balanced
31 Crunchyroll 12 57 69 The Balanced
32 Dezeen 12 50 62 The Balanced
33 Eater 12 46 58 The Balanced
34 Facebook 12 50 62 The Balanced
35 Financial Times 12 50 62 The Balanced
36 It's Nice That 12 50 62 The Balanced
37 Medium 12 50 62 The Balanced
38 Showtime 12 50 62 The Balanced
39 Signal 12 50 62 The Balanced
40 Substack 12 57 69 The Balanced
41 The Athletic 12 57 69 The Balanced
42 The Atlantic 12 57 69 The Balanced
43 The Daily 12 40 52 The Balanced
44 The Economist 12 57 69 The Balanced
45 The Hustle 12 50 62 The Balanced
46 The Ringer 12 46 58 The Balanced
47 Threads 12 47 59 The Balanced
48 Business of Fashion 11 50 61 The Balanced
49 FX Networks 11 45 56 The Balanced
50 Google Search 11 55 66 The Balanced
51 Highsnobiety 11 53 64 The Balanced
52 Kotaku 11 55 66 The Balanced
53 Mubi 11 45 56 The Balanced
54 Reuters 11 55 66 The Balanced
55 Semafor 11 55 66 The Balanced
56 Spotify for Podcasters 11 53 64 The Balanced
57 Wall Street Journal 11 55 66 The Balanced
58 Wallpaper 11 53 64 The Balanced
59 WordPress 11 50 61 The Balanced
60 YouTube 11 55 66 The Balanced
61 Fox News 10 50 60 The Balanced
62 Instagram 10 50 60 The Balanced
63 MSNBC 10 50 60 The Balanced
64 Audible 8 62 54 The Rising Underdog
65 The Verge 8 50 58 The Balanced
66 Hacker News 7 53 46 The Balanced
67 Telegram 7 50 57 The Balanced
68 TikTok 7 50 57 The Balanced
69 404 Media 6 53 47 The Balanced
70 All-In Podcast 6 50 56 The Balanced
71 Ars Technica 6 50 56 The Balanced
72 032c 5 55 50 The Balanced
73 BBC News 4 50 54 The Balanced
74 Associated Press 3 58 55 The Balanced
75 Acquired Podcast 2 48 50 The Balanced
76 Bing 2 55 53 The Balanced
77 Call Her Daddy 2 50 48 The Balanced
78 Al Jazeera 1 58 57 The Rising Underdog
79 The Guardian 1 55 54 The Balanced
80 Architectural Digest 0 60 60 The Balanced
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