| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Nubank | 49 | 42 | 91 | The Silent Giant |
| 2 | Charles Schwab | 41 | 50 | 91 | The Silent Giant |
| 3 | Visa | 41 | 50 | 91 | The Silent Giant |
| 4 | Paytm | 39 | 53 | 92 | The Silent Giant |
| 5 | Mastercard | 38 | 50 | 88 | The Silent Giant |
| 6 | Interactive Brokers | 37 | 50 | 87 | The Silent Giant |
| 7 | Affirm | 34 | 50 | 84 | The Silent Giant |
| 8 | HSBC | 34 | 50 | 84 | The Silent Giant |
| 9 | Santander | 33 | 50 | 83 | The Silent Giant |
| 10 | Citigroup | 32 | 50 | 82 | The Silent Giant |
| 11 | JPMorgan Chase | 32 | 55 | 87 | The Silent Giant |
| 12 | Morgan Stanley | 32 | 50 | 82 | The Silent Giant |
| 13 | Blackstone | 29 | 50 | 79 | The Silent Giant |
| 14 | Standard Chartered | 29 | 55 | 84 | The Silent Giant |
| 15 | UBS | 29 | 55 | 84 | The Silent Giant |
| 16 | SoFi | 28 | 55 | 83 | The Silent Giant |
| 17 | ING | 27 | 50 | 77 | The Silent Giant |
| 18 | Nomura | 26 | 55 | 81 | The Silent Giant |
| 19 | Deutsche Bank | 24 | 55 | 79 | The Silent Giant |
| 20 | Goldman Sachs | 24 | 55 | 79 | The Silent Giant |
| 21 | Mercury | 24 | 26 | 50 | The Silent Giant |
| 22 | Wise | 22 | 30 | 52 | The Silent Giant |
| 23 | GoPay | 21 | 30 | 51 | The Silent Giant |
| 24 | Barclays | 19 | 65 | 84 | The Silent Giant |
| 25 | Berkshire Hathaway | 19 | 65 | 84 | The Silent Giant |
| 26 | BlackRock | 19 | 62 | 81 | The Silent Giant |
| 27 | Plaid | 19 | 39 | 58 | The Silent Giant |
| 28 | Razorpay | 19 | 39 | 58 | The Silent Giant |
| 29 | Toss | 19 | 35 | 54 | The Silent Giant |
| 30 | Checkout.com | 18 | 42 | 60 | The Silent Giant |
| 31 | Wealthsimple | 17 | 39 | 56 | The Silent Giant |
| 32 | WorldPay | 17 | 39 | 56 | The Silent Giant |
| 33 | Adyen | 16 | 55 | 71 | The Silent Giant |
| 34 | Bank of America | 15 | 69 | 84 | The Aligned Power |
| 35 | Bitcoin | 14 | 50 | 64 | The Balanced |
| 36 | British Gas | 14 | 46 | 60 | The Balanced |
| 37 | Chainlink | 14 | 50 | 64 | The Balanced |
| 38 | China Construction Bank | 14 | 46 | 60 | The Balanced |
| 39 | eToro | 14 | 46 | 60 | The Balanced |
| 40 | Nationwide | 14 | 40 | 54 | The Balanced |
| 41 | Polygon | 14 | 46 | 60 | The Balanced |
| 42 | Solana | 14 | 50 | 64 | The Balanced |
| 43 | BNP Paribas | 13 | 55 | 68 | The Balanced |
| 44 | Chime | 13 | 45 | 58 | The Balanced |
| 45 | Ethereum | 13 | 50 | 63 | The Balanced |
| 46 | Fidelity | 13 | 50 | 63 | The Balanced |
| 47 | ICBC | 13 | 45 | 58 | The Balanced |
| 48 | Kraken | 13 | 50 | 63 | The Balanced |
| 49 | Mercado Pago | 13 | 40 | 53 | The Balanced |
| 50 | N26 | 13 | 40 | 53 | The Balanced |
| 51 | Ramp | 13 | 45 | 58 | The Balanced |
| 52 | Revolut | 13 | 55 | 68 | The Balanced |
| 53 | AXA | 12 | 50 | 62 | The Balanced |
| 54 | Brex | 12 | 40 | 52 | The Balanced |
| 55 | CRED | 12 | 50 | 62 | The Balanced |
| 56 | DBS | 12 | 50 | 62 | The Balanced |
| 57 | M-Pesa | 12 | 50 | 62 | The Balanced |
| 58 | AIA | 11 | 45 | 56 | The Balanced |
| 59 | Brookfield | 11 | 50 | 61 | The Balanced |
| 60 | Hyundai Card | 11 | 53 | 64 | The Balanced |
| 61 | Klarna | 11 | 55 | 66 | The Balanced |
| 62 | Ledger | 11 | 50 | 61 | The Balanced |
| 63 | Monzo | 11 | 45 | 56 | The Balanced |
| 64 | Octopus Energy | 11 | 53 | 64 | The Balanced |
| 65 | Phantom | 11 | 50 | 61 | The Balanced |
| 66 | Polkadot | 11 | 50 | 61 | The Balanced |
| 67 | Public.com | 11 | 45 | 56 | The Balanced |
| 68 | Ripple | 11 | 55 | 66 | The Balanced |
| 69 | Uniswap | 11 | 55 | 66 | The Balanced |
| 70 | Vanguard | 11 | 55 | 66 | The Balanced |
| 71 | Zerodha | 11 | 45 | 56 | The Balanced |
| 72 | Bank of China | 8 | 61 | 53 | The Balanced |
| 73 | Starling Bank | 8 | 40 | 48 | The Balanced |
| 74 | Venmo | 8 | 46 | 54 | The Balanced |
| 75 | Post Office | 7 | 40 | 47 | The Balanced |
| 76 | Royal Mail | 7 | 50 | 57 | The Balanced |
| 77 | Binance | 6 | 58 | 52 | The Rising Underdog |
| 78 | Cash App | 6 | 57 | 51 | The Balanced |
| 79 | American Express | 5 | 79 | 84 | The Aligned Power |
| 80 | OpenSea | 5 | 39 | 44 | The Balanced |
| 81 | Apollo Global | 4 | 53 | 49 | The Balanced |
| 82 | Coinbase | 4 | 50 | 54 | The Balanced |
| 83 | Aave | 2 | 65 | 67 | The Aligned Power |
| 84 | Allianz | 1 | 55 | 54 | The Balanced |
| 85 | Avalanche | 1 | 46 | 47 | The Balanced |
| 86 | Cardano | 1 | 55 | 54 | The Balanced |
| 87 | Afterpay | 0 | 52 | 52 | The Balanced |