| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Paytm | 43 | 40 | 83 | The Silent Giant |
| 2 | Nubank | 41 | 39 | 80 | The Silent Giant |
| 3 | JPMorgan Chase | 37 | 50 | 87 | The Silent Giant |
| 4 | ING | 35 | 46 | 81 | The Silent Giant |
| 5 | Blackstone | 34 | 55 | 89 | The Silent Giant |
| 6 | Citigroup | 34 | 50 | 84 | The Silent Giant |
| 7 | Interactive Brokers | 34 | 50 | 84 | The Silent Giant |
| 8 | UBS | 34 | 50 | 84 | The Silent Giant |
| 9 | BNP Paribas | 33 | 50 | 83 | The Silent Giant |
| 10 | Visa | 33 | 50 | 83 | The Silent Giant |
| 11 | Bank of America | 32 | 58 | 90 | The Silent Giant |
| 12 | Morgan Stanley | 31 | 55 | 86 | The Silent Giant |
| 13 | BlackRock | 30 | 55 | 85 | The Silent Giant |
| 14 | Barclays | 29 | 55 | 84 | The Silent Giant |
| 15 | Nomura | 28 | 50 | 78 | The Silent Giant |
| 16 | Charles Schwab | 27 | 57 | 84 | The Silent Giant |
| 17 | Goldman Sachs | 26 | 50 | 76 | The Silent Giant |
| 18 | Mastercard | 25 | 55 | 80 | The Silent Giant |
| 19 | GoPay | 24 | 26 | 50 | The Silent Giant |
| 20 | Checkout.com | 22 | 30 | 52 | The Silent Giant |
| 21 | Deutsche Bank | 21 | 55 | 76 | The Silent Giant |
| 22 | Mercury | 21 | 30 | 51 | The Silent Giant |
| 23 | Wise | 21 | 30 | 51 | The Silent Giant |
| 24 | Apollo Global | 19 | 55 | 74 | The Silent Giant |
| 25 | HSBC | 19 | 50 | 69 | The Silent Giant |
| 26 | Plaid | 19 | 39 | 58 | The Silent Giant |
| 27 | Toss | 19 | 39 | 58 | The Silent Giant |
| 28 | Santander | 17 | 55 | 72 | The Silent Giant |
| 29 | Adyen | 16 | 47 | 63 | The Silent Giant |
| 30 | American Express | 15 | 65 | 80 | The Aligned Power |
| 31 | Brookfield | 15 | 50 | 65 | The Balanced |
| 32 | Affirm | 14 | 55 | 69 | The Balanced |
| 33 | Berkshire Hathaway | 14 | 62 | 76 | The Balanced |
| 34 | Coinbase | 14 | 57 | 43 | The Balanced |
| 35 | Fidelity | 14 | 50 | 64 | The Balanced |
| 36 | Ledger | 14 | 40 | 54 | The Balanced |
| 37 | Mercado Pago | 14 | 40 | 54 | The Balanced |
| 38 | Uniswap | 14 | 46 | 60 | The Balanced |
| 39 | Venmo | 14 | 40 | 54 | The Balanced |
| 40 | WorldPay | 14 | 40 | 54 | The Balanced |
| 41 | Zerodha | 14 | 40 | 54 | The Balanced |
| 42 | Binance | 13 | 50 | 63 | The Balanced |
| 43 | Cardano | 13 | 50 | 63 | The Balanced |
| 44 | Chainlink | 13 | 50 | 63 | The Balanced |
| 45 | CRED | 13 | 45 | 58 | The Balanced |
| 46 | eToro | 13 | 40 | 53 | The Balanced |
| 47 | M-Pesa | 13 | 47 | 60 | The Balanced |
| 48 | N26 | 13 | 40 | 53 | The Balanced |
| 49 | Ramp | 13 | 45 | 58 | The Balanced |
| 50 | Vanguard | 13 | 55 | 68 | The Balanced |
| 51 | Afterpay | 12 | 39 | 51 | The Balanced |
| 52 | Brex | 12 | 47 | 59 | The Balanced |
| 53 | Kraken | 12 | 50 | 62 | The Balanced |
| 54 | Octopus Energy | 12 | 50 | 62 | The Balanced |
| 55 | OpenSea | 12 | 35 | 47 | The Balanced |
| 56 | Public.com | 12 | 46 | 58 | The Balanced |
| 57 | Razorpay | 12 | 47 | 59 | The Balanced |
| 58 | Bitcoin | 11 | 55 | 66 | The Balanced |
| 59 | Cash App | 11 | 53 | 64 | The Balanced |
| 60 | Chime | 11 | 53 | 64 | The Balanced |
| 61 | China Construction Bank | 11 | 45 | 56 | The Balanced |
| 62 | DBS | 11 | 45 | 56 | The Balanced |
| 63 | ICBC | 11 | 45 | 56 | The Balanced |
| 64 | Klarna | 11 | 50 | 61 | The Balanced |
| 65 | Polygon | 11 | 55 | 66 | The Balanced |
| 66 | Wealthsimple | 11 | 45 | 56 | The Balanced |
| 67 | Nationwide | 10 | 46 | 56 | The Balanced |
| 68 | Ripple | 10 | 55 | 65 | The Balanced |
| 69 | Starling Bank | 10 | 45 | 55 | The Balanced |
| 70 | SoFi | 9 | 55 | 64 | The Balanced |
| 71 | Standard Chartered | 9 | 57 | 66 | The Balanced |
| 72 | Avalanche | 8 | 69 | 61 | The Balanced |
| 73 | Ethereum | 8 | 50 | 58 | The Balanced |
| 74 | Phantom | 8 | 40 | 48 | The Balanced |
| 75 | Polkadot | 8 | 40 | 48 | The Balanced |
| 76 | AIA | 7 | 45 | 52 | The Balanced |
| 77 | AXA | 7 | 65 | 58 | The Rising Underdog |
| 78 | Post Office | 7 | 40 | 47 | The Balanced |
| 79 | Monzo | 6 | 40 | 46 | The Balanced |
| 80 | Revolut | 6 | 46 | 52 | The Balanced |
| 81 | Hyundai Card | 3 | 45 | 42 | The Balanced |
| 82 | Solana | 3 | 55 | 52 | The Rising Underdog |
| 83 | Allianz | 2 | 58 | 60 | The Balanced |
| 84 | Bank of China | 2 | 58 | 60 | The Balanced |
| 85 | Royal Mail | 2 | 55 | 53 | The Balanced |
| 86 | British Gas | 1 | 45 | 44 | The Balanced |
| 87 | Aave | 0 | 50 | 50 | The Balanced |