| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Paytm | 37 | 45 | 82 | The Silent Giant |
| 2 | Interactive Brokers | 29 | 50 | 79 | The Silent Giant |
| 3 | Citigroup | 28 | 50 | 78 | The Silent Giant |
| 4 | Visa | 28 | 55 | 83 | The Silent Giant |
| 5 | ING | 27 | 46 | 73 | The Silent Giant |
| 6 | BlackRock | 26 | 55 | 81 | The Silent Giant |
| 7 | Nubank | 26 | 46 | 72 | The Silent Giant |
| 8 | Charles Schwab | 25 | 50 | 75 | The Silent Giant |
| 9 | Berkshire Hathaway | 24 | 57 | 81 | The Silent Giant |
| 10 | Goldman Sachs | 24 | 50 | 74 | The Silent Giant |
| 11 | N26 | 24 | 26 | 50 | The Silent Giant |
| 12 | Plaid | 24 | 26 | 50 | The Silent Giant |
| 13 | BNP Paribas | 23 | 55 | 78 | The Silent Giant |
| 14 | HSBC | 23 | 50 | 73 | The Silent Giant |
| 15 | JPMorgan Chase | 23 | 55 | 78 | The Silent Giant |
| 16 | Brex | 22 | 26 | 48 | The Silent Giant |
| 17 | GoPay | 22 | 30 | 52 | The Silent Giant |
| 18 | Wise | 22 | 30 | 52 | The Silent Giant |
| 19 | Mastercard | 21 | 55 | 76 | The Silent Giant |
| 20 | Mercury | 21 | 30 | 51 | The Silent Giant |
| 21 | Affirm | 19 | 58 | 77 | The Silent Giant |
| 22 | Mercado Pago | 19 | 39 | 58 | The Silent Giant |
| 23 | Morgan Stanley | 19 | 55 | 74 | The Silent Giant |
| 24 | Nomura | 19 | 50 | 69 | The Silent Giant |
| 25 | Starling Bank | 19 | 42 | 61 | The Silent Giant |
| 26 | UBS | 18 | 50 | 68 | The Silent Giant |
| 27 | Checkout.com | 17 | 42 | 59 | The Silent Giant |
| 28 | WorldPay | 17 | 39 | 56 | The Silent Giant |
| 29 | Octopus Energy | 15 | 47 | 62 | The Balanced |
| 30 | Santander | 15 | 57 | 72 | The Balanced |
| 31 | Aave | 14 | 76 | 62 | The Rising Underdog |
| 32 | Cardano | 14 | 50 | 64 | The Balanced |
| 33 | Klarna | 14 | 40 | 54 | The Balanced |
| 34 | Toss | 14 | 26 | 40 | The Balanced |
| 35 | Bitcoin | 13 | 55 | 68 | The Balanced |
| 36 | Chainlink | 13 | 55 | 68 | The Balanced |
| 37 | Ethereum | 13 | 55 | 68 | The Balanced |
| 38 | eToro | 13 | 45 | 58 | The Balanced |
| 39 | Fidelity | 13 | 55 | 68 | The Balanced |
| 40 | M-Pesa | 13 | 53 | 66 | The Balanced |
| 41 | Nationwide | 13 | 40 | 53 | The Balanced |
| 42 | OpenSea | 13 | 40 | 53 | The Balanced |
| 43 | Solana | 13 | 55 | 68 | The Balanced |
| 44 | Standard Chartered | 13 | 57 | 70 | The Balanced |
| 45 | Vanguard | 13 | 55 | 68 | The Balanced |
| 46 | Venmo | 13 | 40 | 53 | The Balanced |
| 47 | Wealthsimple | 13 | 45 | 58 | The Balanced |
| 48 | Zerodha | 13 | 45 | 58 | The Balanced |
| 49 | American Express | 12 | 57 | 69 | The Balanced |
| 50 | Blackstone | 12 | 57 | 69 | The Balanced |
| 51 | China Construction Bank | 12 | 46 | 58 | The Balanced |
| 52 | Phantom | 12 | 50 | 62 | The Balanced |
| 53 | Polygon | 12 | 50 | 62 | The Balanced |
| 54 | Razorpay | 12 | 47 | 59 | The Balanced |
| 55 | Apollo Global | 11 | 53 | 64 | The Balanced |
| 56 | Chime | 11 | 45 | 56 | The Balanced |
| 57 | CRED | 11 | 50 | 61 | The Balanced |
| 58 | DBS | 11 | 50 | 61 | The Balanced |
| 59 | Hyundai Card | 11 | 50 | 61 | The Balanced |
| 60 | Monzo | 11 | 55 | 66 | The Balanced |
| 61 | Polkadot | 11 | 50 | 61 | The Balanced |
| 62 | Public.com | 11 | 50 | 61 | The Balanced |
| 63 | Ramp | 11 | 45 | 56 | The Balanced |
| 64 | Revolut | 11 | 53 | 64 | The Balanced |
| 65 | Ripple | 11 | 57 | 68 | The Balanced |
| 66 | Uniswap | 11 | 55 | 66 | The Balanced |
| 67 | Barclays | 10 | 62 | 72 | The Balanced |
| 68 | Coinbase | 10 | 55 | 45 | The Balanced |
| 69 | AIA | 8 | 50 | 58 | The Balanced |
| 70 | Post Office | 8 | 40 | 48 | The Balanced |
| 71 | Avalanche | 7 | 69 | 62 | The Balanced |
| 72 | Binance | 7 | 50 | 57 | The Balanced |
| 73 | British Gas | 7 | 40 | 47 | The Balanced |
| 74 | Deutsche Bank | 7 | 57 | 64 | The Balanced |
| 75 | Royal Mail | 7 | 53 | 46 | The Rising Underdog |
| 76 | SoFi | 7 | 57 | 64 | The Balanced |
| 77 | AXA | 6 | 53 | 47 | The Balanced |
| 78 | Brookfield | 6 | 55 | 61 | The Balanced |
| 79 | Cash App | 6 | 46 | 52 | The Balanced |
| 80 | ICBC | 6 | 40 | 46 | The Balanced |
| 81 | Kraken | 6 | 46 | 52 | The Balanced |
| 82 | Ledger | 4 | 46 | 50 | The Balanced |
| 83 | Adyen | 3 | 52 | 55 | The Balanced |
| 84 | Bank of America | 2 | 50 | 52 | The Balanced |
| 85 | Afterpay | 1 | 52 | 51 | The Balanced |
| 86 | Bank of China | 1 | 62 | 61 | The Balanced |
| 87 | Allianz | 0 | 62 | 62 | The Balanced |