| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Visa | 41 | 50 | 91 | The Silent Giant |
| 2 | Interactive Brokers | 39 | 45 | 84 | The Silent Giant |
| 3 | Morgan Stanley | 36 | 50 | 86 | The Silent Giant |
| 4 | BlackRock | 35 | 50 | 85 | The Silent Giant |
| 5 | UBS | 32 | 55 | 87 | The Silent Giant |
| 6 | Aave | 30 | 72 | 42 | The Rising Underdog |
| 7 | Goldman Sachs | 30 | 57 | 87 | The Silent Giant |
| 8 | Mastercard | 30 | 50 | 80 | The Silent Giant |
| 9 | Charles Schwab | 29 | 55 | 84 | The Silent Giant |
| 10 | Standard Chartered | 28 | 50 | 78 | The Silent Giant |
| 11 | HSBC | 25 | 55 | 80 | The Silent Giant |
| 12 | Nubank | 25 | 47 | 72 | The Silent Giant |
| 13 | JPMorgan Chase | 24 | 55 | 79 | The Silent Giant |
| 14 | Citigroup | 23 | 55 | 78 | The Silent Giant |
| 15 | ING | 23 | 57 | 80 | The Silent Giant |
| 16 | Paytm | 23 | 55 | 78 | The Silent Giant |
| 17 | Wise | 23 | 33 | 56 | The Silent Giant |
| 18 | Avalanche | 21 | 68 | 47 | The Divergent |
| 19 | GoPay | 21 | 30 | 51 | The Silent Giant |
| 20 | Santander | 21 | 55 | 76 | The Silent Giant |
| 21 | Adyen | 20 | 55 | 75 | The Silent Giant |
| 22 | Blackstone | 20 | 55 | 75 | The Silent Giant |
| 23 | Toss | 20 | 33 | 53 | The Silent Giant |
| 24 | Berkshire Hathaway | 19 | 65 | 84 | The Silent Giant |
| 25 | Checkout.com | 19 | 39 | 58 | The Silent Giant |
| 26 | Razorpay | 19 | 39 | 58 | The Silent Giant |
| 27 | Bank of America | 18 | 58 | 76 | The Silent Giant |
| 28 | Brookfield | 18 | 50 | 68 | The Silent Giant |
| 29 | Affirm | 16 | 58 | 74 | The Silent Giant |
| 30 | WorldPay | 16 | 42 | 58 | The Silent Giant |
| 31 | Deutsche Bank | 15 | 57 | 72 | The Balanced |
| 32 | American Express | 14 | 62 | 76 | The Balanced |
| 33 | Cardano | 14 | 50 | 64 | The Balanced |
| 34 | Ethereum | 14 | 50 | 64 | The Balanced |
| 35 | eToro | 14 | 40 | 54 | The Balanced |
| 36 | M-Pesa | 14 | 46 | 60 | The Balanced |
| 37 | Nationwide | 14 | 50 | 64 | The Balanced |
| 38 | OpenSea | 14 | 40 | 54 | The Balanced |
| 39 | Phantom | 14 | 40 | 54 | The Balanced |
| 40 | Polkadot | 14 | 46 | 60 | The Balanced |
| 41 | Polygon | 14 | 50 | 64 | The Balanced |
| 42 | SoFi | 14 | 50 | 64 | The Balanced |
| 43 | Wealthsimple | 14 | 47 | 61 | The Balanced |
| 44 | Bitcoin | 13 | 50 | 63 | The Balanced |
| 45 | BNP Paribas | 13 | 55 | 68 | The Balanced |
| 46 | Brex | 13 | 35 | 48 | The Balanced |
| 47 | Chainlink | 13 | 55 | 68 | The Balanced |
| 48 | Chime | 13 | 45 | 58 | The Balanced |
| 49 | China Construction Bank | 13 | 45 | 58 | The Balanced |
| 50 | CRED | 13 | 45 | 58 | The Balanced |
| 51 | Hyundai Card | 13 | 53 | 66 | The Balanced |
| 52 | N26 | 13 | 40 | 53 | The Balanced |
| 53 | Ramp | 13 | 47 | 60 | The Balanced |
| 54 | Zerodha | 13 | 45 | 58 | The Balanced |
| 55 | Barclays | 12 | 65 | 77 | The Aligned Power |
| 56 | DBS | 12 | 50 | 62 | The Balanced |
| 57 | Klarna | 12 | 53 | 65 | The Balanced |
| 58 | Mercury | 12 | 47 | 59 | The Balanced |
| 59 | Monzo | 12 | 47 | 59 | The Balanced |
| 60 | Plaid | 12 | 47 | 59 | The Balanced |
| 61 | Revolut | 12 | 57 | 69 | The Balanced |
| 62 | Vanguard | 12 | 57 | 69 | The Balanced |
| 63 | Apollo Global | 11 | 46 | 57 | The Balanced |
| 64 | Bank of China | 11 | 61 | 50 | The Rising Underdog |
| 65 | Cash App | 11 | 50 | 61 | The Balanced |
| 66 | Fidelity | 11 | 55 | 66 | The Balanced |
| 67 | Kraken | 11 | 57 | 68 | The Balanced |
| 68 | Ledger | 11 | 47 | 58 | The Balanced |
| 69 | Mercado Pago | 11 | 45 | 56 | The Balanced |
| 70 | Octopus Energy | 11 | 45 | 56 | The Balanced |
| 71 | Public.com | 11 | 50 | 61 | The Balanced |
| 72 | Solana | 11 | 55 | 66 | The Balanced |
| 73 | Uniswap | 11 | 50 | 61 | The Balanced |
| 74 | ICBC | 10 | 45 | 55 | The Balanced |
| 75 | AIA | 9 | 61 | 52 | The Rising Underdog |
| 76 | Coinbase | 9 | 55 | 46 | The Rising Underdog |
| 77 | Afterpay | 8 | 59 | 51 | The Rising Underdog |
| 78 | Ripple | 8 | 50 | 58 | The Balanced |
| 79 | Venmo | 8 | 46 | 54 | The Balanced |
| 80 | Allianz | 7 | 65 | 58 | The Rising Underdog |
| 81 | Royal Mail | 7 | 53 | 46 | The Rising Underdog |
| 82 | Starling Bank | 7 | 40 | 47 | The Balanced |
| 83 | Post Office | 6 | 47 | 41 | The Balanced |
| 84 | Nomura | 4 | 55 | 51 | The Balanced |
| 85 | AXA | 1 | 53 | 52 | The Balanced |
| 86 | Binance | 1 | 55 | 54 | The Balanced |
| 87 | British Gas | 1 | 50 | 49 | The Balanced |