| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Charles Schwab | 48 | 46 | 94 | The Silent Giant |
| 2 | Nubank | 44 | 40 | 84 | The Silent Giant |
| 3 | Paytm | 42 | 50 | 92 | The Silent Giant |
| 4 | Visa | 41 | 50 | 91 | The Silent Giant |
| 5 | Blackstone | 40 | 55 | 95 | The Silent Giant |
| 6 | Interactive Brokers | 38 | 45 | 83 | The Silent Giant |
| 7 | BlackRock | 37 | 55 | 92 | The Silent Giant |
| 8 | BNP Paribas | 36 | 50 | 86 | The Silent Giant |
| 9 | JPMorgan Chase | 36 | 50 | 86 | The Silent Giant |
| 10 | Mastercard | 36 | 55 | 91 | The Silent Giant |
| 11 | Morgan Stanley | 36 | 50 | 86 | The Silent Giant |
| 12 | Deutsche Bank | 33 | 50 | 83 | The Silent Giant |
| 13 | Goldman Sachs | 32 | 50 | 82 | The Silent Giant |
| 14 | HSBC | 31 | 50 | 81 | The Silent Giant |
| 15 | Santander | 30 | 57 | 87 | The Silent Giant |
| 16 | UBS | 30 | 50 | 80 | The Silent Giant |
| 17 | Adyen | 29 | 52 | 81 | The Silent Giant |
| 18 | SoFi | 28 | 55 | 83 | The Silent Giant |
| 19 | Citigroup | 27 | 55 | 82 | The Silent Giant |
| 20 | ING | 26 | 55 | 81 | The Silent Giant |
| 21 | Brex | 24 | 26 | 50 | The Silent Giant |
| 22 | Toss | 24 | 26 | 50 | The Silent Giant |
| 23 | Berkshire Hathaway | 23 | 62 | 85 | The Silent Giant |
| 24 | GoPay | 22 | 26 | 48 | The Silent Giant |
| 25 | Plaid | 22 | 30 | 52 | The Silent Giant |
| 26 | Mercury | 21 | 30 | 51 | The Silent Giant |
| 27 | Wise | 21 | 33 | 54 | The Silent Giant |
| 28 | Aave | 20 | 68 | 48 | The Rising Underdog |
| 29 | Checkout.com | 19 | 39 | 58 | The Silent Giant |
| 30 | Barclays | 18 | 58 | 76 | The Silent Giant |
| 31 | Nomura | 18 | 55 | 73 | The Silent Giant |
| 32 | Affirm | 17 | 61 | 78 | The Silent Giant |
| 33 | Standard Chartered | 17 | 57 | 74 | The Silent Giant |
| 34 | Brookfield | 15 | 50 | 65 | The Balanced |
| 35 | Nationwide | 14 | 46 | 60 | The Balanced |
| 36 | OpenSea | 14 | 40 | 54 | The Balanced |
| 37 | Polkadot | 14 | 46 | 60 | The Balanced |
| 38 | Chainlink | 13 | 55 | 68 | The Balanced |
| 39 | CRED | 13 | 45 | 58 | The Balanced |
| 40 | eToro | 13 | 40 | 53 | The Balanced |
| 41 | Fidelity | 13 | 50 | 63 | The Balanced |
| 42 | Public.com | 13 | 40 | 53 | The Balanced |
| 43 | Starling Bank | 13 | 47 | 60 | The Balanced |
| 44 | Uniswap | 13 | 55 | 68 | The Balanced |
| 45 | Vanguard | 13 | 55 | 68 | The Balanced |
| 46 | WorldPay | 13 | 45 | 58 | The Balanced |
| 47 | Ramp | 12 | 47 | 59 | The Balanced |
| 48 | Razorpay | 12 | 47 | 59 | The Balanced |
| 49 | Venmo | 12 | 50 | 62 | The Balanced |
| 50 | Wealthsimple | 12 | 47 | 59 | The Balanced |
| 51 | American Express | 11 | 62 | 73 | The Balanced |
| 52 | Bitcoin | 11 | 55 | 66 | The Balanced |
| 53 | Cardano | 11 | 55 | 66 | The Balanced |
| 54 | Cash App | 11 | 50 | 61 | The Balanced |
| 55 | Chime | 11 | 45 | 56 | The Balanced |
| 56 | China Construction Bank | 11 | 45 | 56 | The Balanced |
| 57 | DBS | 11 | 53 | 64 | The Balanced |
| 58 | Ethereum | 11 | 55 | 66 | The Balanced |
| 59 | Hyundai Card | 11 | 53 | 64 | The Balanced |
| 60 | ICBC | 11 | 45 | 56 | The Balanced |
| 61 | Kraken | 11 | 50 | 61 | The Balanced |
| 62 | Ledger | 11 | 50 | 61 | The Balanced |
| 63 | M-Pesa | 11 | 53 | 64 | The Balanced |
| 64 | Mercado Pago | 11 | 45 | 56 | The Balanced |
| 65 | Octopus Energy | 11 | 53 | 64 | The Balanced |
| 66 | Polygon | 11 | 50 | 61 | The Balanced |
| 67 | Revolut | 11 | 50 | 61 | The Balanced |
| 68 | Zerodha | 11 | 53 | 64 | The Balanced |
| 69 | N26 | 10 | 40 | 50 | The Balanced |
| 70 | Avalanche | 9 | 61 | 52 | The Balanced |
| 71 | Royal Mail | 9 | 53 | 44 | The Rising Underdog |
| 72 | Phantom | 8 | 40 | 48 | The Balanced |
| 73 | AIA | 7 | 65 | 58 | The Rising Underdog |
| 74 | Bank of China | 7 | 61 | 54 | The Balanced |
| 75 | Solana | 7 | 50 | 57 | The Balanced |
| 76 | Bank of America | 6 | 58 | 64 | The Balanced |
| 77 | Binance | 6 | 50 | 56 | The Balanced |
| 78 | British Gas | 6 | 47 | 41 | The Balanced |
| 79 | Monzo | 6 | 46 | 52 | The Balanced |
| 80 | Ripple | 6 | 50 | 56 | The Balanced |
| 81 | Post Office | 4 | 46 | 50 | The Balanced |
| 82 | Allianz | 1 | 62 | 61 | The Rising Underdog |
| 83 | Apollo Global | 1 | 62 | 61 | The Balanced |
| 84 | AXA | 1 | 52 | 51 | The Balanced |
| 85 | Klarna | 1 | 55 | 54 | The Balanced |
| 86 | Afterpay | 0 | 48 | 48 | The Balanced |
| 87 | Coinbase | 0 | 55 | 55 | The Balanced |