| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Dick's Sporting Goods | 26 | 46 | 72 | The Silent Giant |
| 2 | Baltimore Ravens | 16 | 85 | 69 | The Divergent |
| 3 | Bukayo Saka | 15 | 57 | 72 | The Balanced |
| 4 | Barcelona | 14 | 50 | 64 | The Balanced |
| 5 | Bournemouth | 14 | 50 | 64 | The Balanced |
| 6 | Chennai Super Kings | 14 | 46 | 60 | The Balanced |
| 7 | Chicago Bears | 14 | 50 | 64 | The Balanced |
| 8 | FIFA | 14 | 50 | 64 | The Balanced |
| 9 | Formula 1 | 14 | 57 | 43 | The Balanced |
| 10 | Ipswich Town | 14 | 50 | 64 | The Balanced |
| 11 | Lazio | 14 | 50 | 64 | The Balanced |
| 12 | Miami Dolphins | 14 | 50 | 64 | The Balanced |
| 13 | Montreal Canadiens | 14 | 50 | 64 | The Balanced |
| 14 | Napoli | 14 | 50 | 64 | The Balanced |
| 15 | New York Yankees | 14 | 50 | 64 | The Balanced |
| 16 | Novak Djokovic | 14 | 50 | 64 | The Balanced |
| 17 | PSG | 14 | 50 | 64 | The Balanced |
| 18 | Tottenham Hotspur | 14 | 50 | 64 | The Balanced |
| 19 | West Ham United | 14 | 50 | 64 | The Balanced |
| 20 | Wolverhampton Wanderers | 14 | 50 | 64 | The Balanced |
| 21 | Arsenal | 13 | 55 | 68 | The Balanced |
| 22 | Atletico Madrid | 13 | 55 | 68 | The Balanced |
| 23 | Bayer Leverkusen | 13 | 55 | 68 | The Balanced |
| 24 | Boca Juniors | 13 | 55 | 68 | The Balanced |
| 25 | Boston Celtics | 13 | 55 | 68 | The Balanced |
| 26 | Brentford | 13 | 50 | 63 | The Balanced |
| 27 | Brooklyn Nets | 13 | 55 | 68 | The Balanced |
| 28 | Champions League | 13 | 55 | 68 | The Balanced |
| 29 | Chicago Bulls | 13 | 50 | 63 | The Balanced |
| 30 | Crystal Palace | 13 | 50 | 63 | The Balanced |
| 31 | Dallas Cowboys | 13 | 50 | 63 | The Balanced |
| 32 | Denver Nuggets | 13 | 55 | 68 | The Balanced |
| 33 | Flamengo | 13 | 55 | 68 | The Balanced |
| 34 | Galatasaray | 13 | 55 | 68 | The Balanced |
| 35 | Giannis Antetokounmpo | 13 | 55 | 68 | The Balanced |
| 36 | Golden State Warriors | 13 | 55 | 68 | The Balanced |
| 37 | Indian Premier League | 13 | 55 | 68 | The Balanced |
| 38 | Juventus | 13 | 50 | 63 | The Balanced |
| 39 | Kansas City Chiefs | 13 | 55 | 68 | The Balanced |
| 40 | Kylian Mbappe | 13 | 55 | 68 | The Balanced |
| 41 | La Liga | 13 | 55 | 68 | The Balanced |
| 42 | Lamine Yamal | 13 | 57 | 70 | The Balanced |
| 43 | Las Vegas Raiders | 13 | 55 | 68 | The Balanced |
| 44 | LeBron James | 13 | 55 | 68 | The Balanced |
| 45 | Leeds United | 13 | 50 | 63 | The Balanced |
| 46 | Lionel Messi | 13 | 57 | 70 | The Balanced |
| 47 | Los Angeles Dodgers | 13 | 57 | 70 | The Balanced |
| 48 | Luka Doncic | 13 | 55 | 68 | The Balanced |
| 49 | McLaren F1 | 13 | 55 | 68 | The Balanced |
| 50 | Mercedes F1 | 13 | 55 | 68 | The Balanced |
| 51 | Milwaukee Bucks | 13 | 55 | 68 | The Balanced |
| 52 | MLB | 13 | 55 | 68 | The Balanced |
| 53 | NBA | 13 | 55 | 68 | The Balanced |
| 54 | New England Patriots | 13 | 50 | 63 | The Balanced |
| 55 | New York Giants | 13 | 50 | 63 | The Balanced |
| 56 | New Zealand All Blacks | 13 | 55 | 68 | The Balanced |
| 57 | Newcastle United | 13 | 55 | 68 | The Balanced |
| 58 | NFL | 13 | 55 | 68 | The Balanced |
| 59 | Nikola Jokic | 13 | 57 | 70 | The Balanced |
| 60 | Nottingham Forest | 13 | 55 | 68 | The Balanced |
| 61 | PGA Tour | 13 | 55 | 68 | The Balanced |
| 62 | Philadelphia 76ers | 13 | 57 | 70 | The Balanced |
| 63 | Philadelphia Eagles | 13 | 55 | 68 | The Balanced |
| 64 | Porto | 13 | 55 | 68 | The Balanced |
| 65 | Premier League | 13 | 50 | 63 | The Balanced |
| 66 | Simone Biles | 13 | 57 | 70 | The Balanced |
| 67 | Springboks | 13 | 55 | 68 | The Balanced |
| 68 | Stephen Curry | 13 | 57 | 70 | The Balanced |
| 69 | Toronto Maple Leafs | 13 | 55 | 68 | The Balanced |
| 70 | Usain Bolt | 13 | 45 | 58 | The Balanced |
| 71 | Victor Wembanyama | 13 | 57 | 70 | The Balanced |
| 72 | Aston Villa | 12 | 57 | 69 | The Balanced |
| 73 | Bayern Munich | 12 | 57 | 69 | The Balanced |
| 74 | Benfica | 12 | 57 | 69 | The Balanced |
| 75 | Carlos Alcaraz | 12 | 57 | 69 | The Balanced |
| 76 | Cristiano Ronaldo | 12 | 50 | 62 | The Balanced |
| 77 | Detroit Lions | 12 | 57 | 69 | The Balanced |
| 78 | Feyenoord | 12 | 50 | 62 | The Balanced |
| 79 | Jon Jones | 12 | 46 | 58 | The Balanced |
| 80 | Jude Bellingham | 12 | 57 | 69 | The Balanced |
| 81 | Lewis Hamilton | 12 | 57 | 69 | The Balanced |
| 82 | Liverpool FC | 12 | 57 | 69 | The Balanced |
| 83 | Los Angeles Lakers | 12 | 57 | 69 | The Balanced |
| 84 | Max Verstappen | 12 | 57 | 69 | The Balanced |
| 85 | Miami Heat | 12 | 57 | 69 | The Balanced |
| 86 | MLS | 12 | 57 | 69 | The Balanced |
| 87 | Naomi Osaka | 12 | 57 | 69 | The Balanced |
| 88 | NHL | 12 | 57 | 69 | The Balanced |
| 89 | Olympics | 12 | 57 | 69 | The Balanced |
| 90 | Patrick Mahomes | 12 | 57 | 69 | The Balanced |
| 91 | Phoenix Suns | 12 | 57 | 69 | The Balanced |
| 92 | Red Bull Racing | 12 | 57 | 69 | The Balanced |
| 93 | Tiger Woods | 12 | 50 | 62 | The Balanced |
| 94 | Tour de France | 12 | 50 | 62 | The Balanced |
| 95 | UFC | 12 | 57 | 69 | The Balanced |
| 96 | US Open Tennis | 12 | 57 | 69 | The Balanced |
| 97 | Wimbledon | 12 | 57 | 69 | The Balanced |
| 98 | WTA | 12 | 57 | 69 | The Balanced |
| 99 | Ajax | 11 | 55 | 66 | The Balanced |
| 100 | Borussia Dortmund | 11 | 55 | 66 | The Balanced |
| 101 | Buffalo Bills | 11 | 55 | 66 | The Balanced |
| 102 | Chelsea | 11 | 55 | 66 | The Balanced |
| 103 | Dallas Mavericks | 11 | 55 | 66 | The Balanced |
| 104 | Decathlon | 11 | 50 | 61 | The Balanced |
| 105 | Erling Haaland | 11 | 55 | 66 | The Balanced |
| 106 | Everton | 11 | 55 | 66 | The Balanced |
| 107 | Fulham | 11 | 55 | 66 | The Balanced |
| 108 | Green Bay Packers | 11 | 55 | 66 | The Balanced |
| 109 | Inter Milan | 11 | 55 | 66 | The Balanced |
| 110 | Mumbai Indians | 11 | 50 | 61 | The Balanced |
| 111 | New York Knicks | 11 | 55 | 66 | The Balanced |
| 112 | New York Rangers | 11 | 55 | 66 | The Balanced |
| 113 | Rangers FC | 11 | 55 | 66 | The Balanced |
| 114 | RB Leipzig | 11 | 55 | 66 | The Balanced |
| 115 | Real Madrid | 11 | 55 | 66 | The Balanced |
| 116 | Roland-Garros | 11 | 50 | 61 | The Balanced |
| 117 | Six Nations | 11 | 53 | 64 | The Balanced |
| 118 | Southampton | 11 | 55 | 66 | The Balanced |
| 119 | Marseille | 10 | 46 | 56 | The Balanced |
| 120 | Serena Williams | 10 | 53 | 63 | The Balanced |
| 121 | Shohei Ohtani | 10 | 55 | 65 | The Balanced |
| 122 | Sporting CP | 10 | 50 | 60 | The Balanced |
| 123 | Vinicius Junior | 10 | 50 | 60 | The Balanced |
| 124 | Chicago Cubs | 8 | 50 | 58 | The Balanced |
| 125 | Conor McGregor | 8 | 50 | 58 | The Balanced |
| 126 | Leicester City | 8 | 50 | 58 | The Balanced |
| 127 | Roma | 8 | 50 | 58 | The Balanced |
| 128 | San Francisco 49ers | 8 | 50 | 58 | The Balanced |
| 129 | AC Milan | 7 | 57 | 64 | The Balanced |
| 130 | ATP Tour | 7 | 57 | 64 | The Balanced |
| 131 | Los Angeles Rams | 7 | 50 | 57 | The Balanced |
| 132 | Manchester City | 7 | 57 | 50 | The Balanced |
| 133 | Boston Red Sox | 6 | 57 | 51 | The Balanced |
| 134 | Brighton & Hove Albion | 6 | 50 | 56 | The Balanced |
| 135 | Celtic FC | 6 | 50 | 56 | The Balanced |
| 136 | Scuderia Ferrari | 6 | 50 | 56 | The Balanced |
| 137 | WWE | 6 | 55 | 61 | The Balanced |
| 138 | Manchester United | 0 | 55 | 55 | The Balanced |