| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Dick's Sporting Goods | 32 | 40 | 72 | The Silent Giant |
| 2 | Formula 1 | 25 | 55 | 80 | The Silent Giant |
| 3 | AC Milan | 22 | 83 | 61 | The Rising Underdog |
| 4 | Benfica | 22 | 88 | 66 | The Rising Underdog |
| 5 | Bayer Leverkusen | 20 | 88 | 68 | The Divergent |
| 6 | Ajax | 17 | 83 | 66 | The Rising Underdog |
| 7 | Jude Bellingham | 15 | 57 | 72 | The Balanced |
| 8 | Lionel Messi | 15 | 57 | 72 | The Balanced |
| 9 | New Zealand All Blacks | 15 | 57 | 72 | The Balanced |
| 10 | Boston Red Sox | 14 | 50 | 64 | The Balanced |
| 11 | Brooklyn Nets | 14 | 50 | 64 | The Balanced |
| 12 | Fulham | 14 | 50 | 64 | The Balanced |
| 13 | Golden State Warriors | 14 | 50 | 64 | The Balanced |
| 14 | Juventus | 14 | 50 | 64 | The Balanced |
| 15 | Las Vegas Raiders | 14 | 50 | 64 | The Balanced |
| 16 | Los Angeles Lakers | 14 | 50 | 64 | The Balanced |
| 17 | Manchester City | 14 | 50 | 64 | The Balanced |
| 18 | McLaren F1 | 14 | 50 | 64 | The Balanced |
| 19 | Mercedes F1 | 14 | 50 | 64 | The Balanced |
| 20 | MLS | 14 | 50 | 64 | The Balanced |
| 21 | Novak Djokovic | 14 | 57 | 71 | The Balanced |
| 22 | Red Bull Racing | 14 | 50 | 64 | The Balanced |
| 23 | San Francisco 49ers | 14 | 50 | 64 | The Balanced |
| 24 | Wolverhampton Wanderers | 14 | 50 | 64 | The Balanced |
| 25 | Boca Juniors | 13 | 50 | 63 | The Balanced |
| 26 | Boston Celtics | 13 | 57 | 70 | The Balanced |
| 27 | Bournemouth | 13 | 50 | 63 | The Balanced |
| 28 | Carlos Alcaraz | 13 | 55 | 68 | The Balanced |
| 29 | Champions League | 13 | 55 | 68 | The Balanced |
| 30 | Chelsea | 13 | 50 | 63 | The Balanced |
| 31 | Chicago Bulls | 13 | 55 | 68 | The Balanced |
| 32 | Conor McGregor | 13 | 55 | 68 | The Balanced |
| 33 | Detroit Lions | 13 | 50 | 63 | The Balanced |
| 34 | FIFA | 13 | 50 | 63 | The Balanced |
| 35 | Flamengo | 13 | 50 | 63 | The Balanced |
| 36 | Giannis Antetokounmpo | 13 | 55 | 68 | The Balanced |
| 37 | Green Bay Packers | 13 | 55 | 68 | The Balanced |
| 38 | Inter Milan | 13 | 50 | 63 | The Balanced |
| 39 | Ipswich Town | 13 | 55 | 68 | The Balanced |
| 40 | Kylian Mbappe | 13 | 55 | 68 | The Balanced |
| 41 | La Liga | 13 | 55 | 68 | The Balanced |
| 42 | Lamine Yamal | 13 | 57 | 70 | The Balanced |
| 43 | Los Angeles Dodgers | 13 | 50 | 63 | The Balanced |
| 44 | Miami Heat | 13 | 55 | 68 | The Balanced |
| 45 | MLB | 13 | 50 | 63 | The Balanced |
| 46 | Montreal Canadiens | 13 | 50 | 63 | The Balanced |
| 47 | NBA | 13 | 50 | 63 | The Balanced |
| 48 | New York Rangers | 13 | 50 | 63 | The Balanced |
| 49 | New York Yankees | 13 | 50 | 63 | The Balanced |
| 50 | NFL | 13 | 55 | 68 | The Balanced |
| 51 | Olympics | 13 | 55 | 68 | The Balanced |
| 52 | Patrick Mahomes | 13 | 57 | 70 | The Balanced |
| 53 | Philadelphia 76ers | 13 | 55 | 68 | The Balanced |
| 54 | Porto | 13 | 55 | 68 | The Balanced |
| 55 | Premier League | 13 | 55 | 68 | The Balanced |
| 56 | Rangers FC | 13 | 55 | 68 | The Balanced |
| 57 | RB Leipzig | 13 | 55 | 68 | The Balanced |
| 58 | Real Madrid | 13 | 57 | 70 | The Balanced |
| 59 | Scuderia Ferrari | 13 | 57 | 70 | The Balanced |
| 60 | Shohei Ohtani | 13 | 55 | 68 | The Balanced |
| 61 | Simone Biles | 13 | 57 | 70 | The Balanced |
| 62 | Southampton | 13 | 50 | 63 | The Balanced |
| 63 | Sporting CP | 13 | 55 | 68 | The Balanced |
| 64 | Springboks | 13 | 57 | 70 | The Balanced |
| 65 | Tiger Woods | 13 | 57 | 70 | The Balanced |
| 66 | Toronto Maple Leafs | 13 | 55 | 68 | The Balanced |
| 67 | Victor Wembanyama | 13 | 57 | 70 | The Balanced |
| 68 | Vinicius Junior | 13 | 50 | 63 | The Balanced |
| 69 | Wimbledon | 13 | 57 | 70 | The Balanced |
| 70 | WWE | 13 | 55 | 68 | The Balanced |
| 71 | Brighton & Hove Albion | 12 | 50 | 62 | The Balanced |
| 72 | Bukayo Saka | 12 | 50 | 62 | The Balanced |
| 73 | Cristiano Ronaldo | 12 | 57 | 69 | The Balanced |
| 74 | Erling Haaland | 12 | 57 | 69 | The Balanced |
| 75 | Feyenoord | 12 | 46 | 58 | The Balanced |
| 76 | Galatasaray | 12 | 50 | 62 | The Balanced |
| 77 | Indian Premier League | 12 | 57 | 69 | The Balanced |
| 78 | Jon Jones | 12 | 57 | 69 | The Balanced |
| 79 | Leeds United | 12 | 50 | 62 | The Balanced |
| 80 | Napoli | 12 | 50 | 62 | The Balanced |
| 81 | New England Patriots | 12 | 50 | 62 | The Balanced |
| 82 | New York Giants | 12 | 50 | 62 | The Balanced |
| 83 | Nikola Jokic | 12 | 57 | 69 | The Balanced |
| 84 | PGA Tour | 12 | 57 | 69 | The Balanced |
| 85 | Roland-Garros | 12 | 57 | 69 | The Balanced |
| 86 | Six Nations | 12 | 57 | 69 | The Balanced |
| 87 | Stephen Curry | 12 | 57 | 69 | The Balanced |
| 88 | Tottenham Hotspur | 12 | 57 | 69 | The Balanced |
| 89 | Tour de France | 12 | 57 | 69 | The Balanced |
| 90 | US Open Tennis | 12 | 57 | 69 | The Balanced |
| 91 | Usain Bolt | 12 | 47 | 59 | The Balanced |
| 92 | WTA | 12 | 57 | 69 | The Balanced |
| 93 | ATP Tour | 11 | 55 | 66 | The Balanced |
| 94 | Barcelona | 11 | 83 | 72 | The Rising Underdog |
| 95 | Bayern Munich | 11 | 83 | 72 | The Aligned Power |
| 96 | Brentford | 11 | 55 | 66 | The Balanced |
| 97 | Buffalo Bills | 11 | 55 | 66 | The Balanced |
| 98 | Celtic FC | 11 | 55 | 66 | The Balanced |
| 99 | Chennai Super Kings | 11 | 55 | 66 | The Balanced |
| 100 | Dallas Mavericks | 11 | 55 | 66 | The Balanced |
| 101 | Decathlon | 11 | 50 | 61 | The Balanced |
| 102 | Denver Nuggets | 11 | 55 | 66 | The Balanced |
| 103 | Everton | 11 | 55 | 66 | The Balanced |
| 104 | Kansas City Chiefs | 11 | 55 | 66 | The Balanced |
| 105 | Lewis Hamilton | 11 | 55 | 66 | The Balanced |
| 106 | Liverpool FC | 11 | 55 | 66 | The Balanced |
| 107 | Luka Doncic | 11 | 55 | 66 | The Balanced |
| 108 | Milwaukee Bucks | 11 | 55 | 66 | The Balanced |
| 109 | Naomi Osaka | 11 | 55 | 66 | The Balanced |
| 110 | New York Knicks | 11 | 55 | 66 | The Balanced |
| 111 | NHL | 11 | 55 | 66 | The Balanced |
| 112 | Philadelphia Eagles | 11 | 55 | 66 | The Balanced |
| 113 | Phoenix Suns | 11 | 55 | 66 | The Balanced |
| 114 | PSG | 11 | 55 | 66 | The Balanced |
| 115 | Roma | 11 | 55 | 66 | The Balanced |
| 116 | UFC | 11 | 55 | 66 | The Balanced |
| 117 | West Ham United | 11 | 55 | 66 | The Balanced |
| 118 | Baltimore Ravens | 10 | 50 | 60 | The Balanced |
| 119 | Miami Dolphins | 10 | 50 | 60 | The Balanced |
| 120 | Mumbai Indians | 10 | 46 | 56 | The Balanced |
| 121 | Arsenal | 9 | 62 | 71 | The Balanced |
| 122 | Manchester United | 9 | 50 | 59 | The Balanced |
| 123 | Marseille | 9 | 46 | 55 | The Balanced |
| 124 | Atletico Madrid | 8 | 76 | 68 | The Rising Underdog |
| 125 | Crystal Palace | 8 | 50 | 58 | The Balanced |
| 126 | Leicester City | 8 | 50 | 58 | The Balanced |
| 127 | Los Angeles Rams | 8 | 50 | 58 | The Balanced |
| 128 | Serena Williams | 8 | 50 | 58 | The Balanced |
| 129 | Borussia Dortmund | 7 | 50 | 57 | The Balanced |
| 130 | Chicago Bears | 7 | 50 | 57 | The Balanced |
| 131 | Chicago Cubs | 7 | 50 | 57 | The Balanced |
| 132 | Dallas Cowboys | 7 | 50 | 57 | The Balanced |
| 133 | Lazio | 7 | 50 | 57 | The Balanced |
| 134 | Nottingham Forest | 7 | 50 | 57 | The Balanced |
| 135 | Aston Villa | 6 | 58 | 64 | The Balanced |
| 136 | LeBron James | 6 | 50 | 56 | The Balanced |
| 137 | Max Verstappen | 6 | 50 | 56 | The Balanced |
| 138 | Newcastle United | 6 | 50 | 56 | The Balanced |