| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Dick's Sporting Goods | 22 | 50 | 72 | The Silent Giant |
| 2 | AC Milan | 20 | 69 | 49 | The Rising Underdog |
| 3 | Aston Villa | 19 | 95 | 76 | The Rising Underdog |
| 4 | Benfica | 17 | 79 | 62 | The Rising Underdog |
| 5 | US Open Tennis | 17 | 75 | 58 | The Rising Underdog |
| 6 | WWE | 17 | 55 | 72 | The Silent Giant |
| 7 | Victor Wembanyama | 16 | 57 | 73 | The Silent Giant |
| 8 | Arsenal | 15 | 95 | 80 | The Rising Underdog |
| 9 | ATP Tour | 15 | 76 | 61 | The Rising Underdog |
| 10 | Bukayo Saka | 15 | 57 | 72 | The Balanced |
| 11 | Erling Haaland | 15 | 57 | 72 | The Balanced |
| 12 | Ajax | 14 | 72 | 58 | The Rising Underdog |
| 13 | Boston Celtics | 14 | 50 | 64 | The Balanced |
| 14 | Brooklyn Nets | 14 | 50 | 64 | The Balanced |
| 15 | Chicago Cubs | 14 | 50 | 64 | The Balanced |
| 16 | Decathlon | 14 | 46 | 60 | The Balanced |
| 17 | Formula 1 | 14 | 55 | 69 | The Balanced |
| 18 | Golden State Warriors | 14 | 50 | 64 | The Balanced |
| 19 | Jude Bellingham | 14 | 57 | 71 | The Balanced |
| 20 | Kylian Mbappe | 14 | 57 | 71 | The Balanced |
| 21 | Los Angeles Lakers | 14 | 50 | 64 | The Balanced |
| 22 | Los Angeles Rams | 14 | 50 | 64 | The Balanced |
| 23 | Mercedes F1 | 14 | 50 | 64 | The Balanced |
| 24 | Milwaukee Bucks | 14 | 50 | 64 | The Balanced |
| 25 | MLB | 14 | 50 | 64 | The Balanced |
| 26 | Montreal Canadiens | 14 | 50 | 64 | The Balanced |
| 27 | Naomi Osaka | 14 | 46 | 60 | The Balanced |
| 28 | NBA | 14 | 50 | 64 | The Balanced |
| 29 | Nottingham Forest | 14 | 50 | 64 | The Balanced |
| 30 | Patrick Mahomes | 14 | 50 | 64 | The Balanced |
| 31 | Philadelphia 76ers | 14 | 50 | 64 | The Balanced |
| 32 | Scuderia Ferrari | 14 | 50 | 64 | The Balanced |
| 33 | Boca Juniors | 13 | 50 | 63 | The Balanced |
| 34 | Borussia Dortmund | 13 | 55 | 68 | The Balanced |
| 35 | Bournemouth | 13 | 55 | 68 | The Balanced |
| 36 | Brentford | 13 | 50 | 63 | The Balanced |
| 37 | Buffalo Bills | 13 | 55 | 68 | The Balanced |
| 38 | Celtic FC | 13 | 55 | 68 | The Balanced |
| 39 | Champions League | 13 | 55 | 68 | The Balanced |
| 40 | Chennai Super Kings | 13 | 55 | 68 | The Balanced |
| 41 | Cristiano Ronaldo | 13 | 57 | 70 | The Balanced |
| 42 | Denver Nuggets | 13 | 55 | 68 | The Balanced |
| 43 | Detroit Lions | 13 | 55 | 68 | The Balanced |
| 44 | Everton | 13 | 50 | 63 | The Balanced |
| 45 | FIFA | 13 | 55 | 68 | The Balanced |
| 46 | Flamengo | 13 | 55 | 68 | The Balanced |
| 47 | Green Bay Packers | 13 | 55 | 68 | The Balanced |
| 48 | Indian Premier League | 13 | 57 | 70 | The Balanced |
| 49 | Ipswich Town | 13 | 55 | 68 | The Balanced |
| 50 | Juventus | 13 | 55 | 68 | The Balanced |
| 51 | Las Vegas Raiders | 13 | 55 | 68 | The Balanced |
| 52 | Lazio | 13 | 55 | 68 | The Balanced |
| 53 | LeBron James | 13 | 50 | 63 | The Balanced |
| 54 | Luka Doncic | 13 | 55 | 68 | The Balanced |
| 55 | Manchester City | 13 | 50 | 63 | The Balanced |
| 56 | Max Verstappen | 13 | 50 | 63 | The Balanced |
| 57 | Miami Dolphins | 13 | 50 | 63 | The Balanced |
| 58 | New England Patriots | 13 | 50 | 63 | The Balanced |
| 59 | New York Giants | 13 | 50 | 63 | The Balanced |
| 60 | New York Rangers | 13 | 50 | 63 | The Balanced |
| 61 | New York Yankees | 13 | 50 | 63 | The Balanced |
| 62 | NFL | 13 | 55 | 68 | The Balanced |
| 63 | Nikola Jokic | 13 | 57 | 70 | The Balanced |
| 64 | Novak Djokovic | 13 | 55 | 68 | The Balanced |
| 65 | Philadelphia Eagles | 13 | 55 | 68 | The Balanced |
| 66 | Premier League | 13 | 55 | 68 | The Balanced |
| 67 | RB Leipzig | 13 | 55 | 68 | The Balanced |
| 68 | Roland-Garros | 13 | 55 | 68 | The Balanced |
| 69 | Roma | 13 | 57 | 70 | The Balanced |
| 70 | San Francisco 49ers | 13 | 55 | 68 | The Balanced |
| 71 | Serena Williams | 13 | 57 | 70 | The Balanced |
| 72 | Simone Biles | 13 | 53 | 66 | The Balanced |
| 73 | Sporting CP | 13 | 55 | 68 | The Balanced |
| 74 | Stephen Curry | 13 | 57 | 70 | The Balanced |
| 75 | UFC | 13 | 55 | 68 | The Balanced |
| 76 | Vinicius Junior | 13 | 50 | 63 | The Balanced |
| 77 | WTA | 13 | 55 | 68 | The Balanced |
| 78 | Chelsea | 12 | 57 | 69 | The Balanced |
| 79 | Conor McGregor | 12 | 57 | 69 | The Balanced |
| 80 | Feyenoord | 12 | 50 | 62 | The Balanced |
| 81 | Inter Milan | 12 | 57 | 69 | The Balanced |
| 82 | Kansas City Chiefs | 12 | 57 | 69 | The Balanced |
| 83 | Lamine Yamal | 12 | 57 | 69 | The Balanced |
| 84 | Leeds United | 12 | 50 | 62 | The Balanced |
| 85 | Los Angeles Dodgers | 12 | 50 | 62 | The Balanced |
| 86 | Marseille | 12 | 46 | 58 | The Balanced |
| 87 | NHL | 12 | 57 | 69 | The Balanced |
| 88 | PGA Tour | 12 | 57 | 69 | The Balanced |
| 89 | PSG | 12 | 57 | 69 | The Balanced |
| 90 | Red Bull Racing | 12 | 57 | 69 | The Balanced |
| 91 | Shohei Ohtani | 12 | 57 | 69 | The Balanced |
| 92 | Six Nations | 12 | 57 | 69 | The Balanced |
| 93 | Tiger Woods | 12 | 50 | 62 | The Balanced |
| 94 | Tour de France | 12 | 57 | 69 | The Balanced |
| 95 | Wimbledon | 12 | 50 | 62 | The Balanced |
| 96 | Boston Red Sox | 11 | 55 | 66 | The Balanced |
| 97 | Brighton & Hove Albion | 11 | 55 | 66 | The Balanced |
| 98 | Chicago Bulls | 11 | 55 | 66 | The Balanced |
| 99 | Crystal Palace | 11 | 55 | 66 | The Balanced |
| 100 | Dallas Cowboys | 11 | 55 | 66 | The Balanced |
| 101 | Fulham | 11 | 55 | 66 | The Balanced |
| 102 | Galatasaray | 11 | 55 | 66 | The Balanced |
| 103 | Giannis Antetokounmpo | 11 | 55 | 66 | The Balanced |
| 104 | Jon Jones | 11 | 55 | 66 | The Balanced |
| 105 | La Liga | 11 | 57 | 68 | The Balanced |
| 106 | Lewis Hamilton | 11 | 55 | 66 | The Balanced |
| 107 | McLaren F1 | 11 | 55 | 66 | The Balanced |
| 108 | Miami Heat | 11 | 55 | 66 | The Balanced |
| 109 | MLS | 11 | 55 | 66 | The Balanced |
| 110 | Mumbai Indians | 11 | 55 | 66 | The Balanced |
| 111 | New York Knicks | 11 | 55 | 66 | The Balanced |
| 112 | Newcastle United | 11 | 55 | 66 | The Balanced |
| 113 | Phoenix Suns | 11 | 55 | 66 | The Balanced |
| 114 | Porto | 11 | 55 | 66 | The Balanced |
| 115 | Rangers FC | 11 | 55 | 66 | The Balanced |
| 116 | Real Madrid | 11 | 55 | 66 | The Balanced |
| 117 | Manchester United | 10 | 50 | 60 | The Balanced |
| 118 | Bayer Leverkusen | 8 | 72 | 64 | The Balanced |
| 119 | Chicago Bears | 8 | 50 | 58 | The Balanced |
| 120 | Dallas Mavericks | 8 | 50 | 58 | The Balanced |
| 121 | Liverpool FC | 8 | 50 | 58 | The Balanced |
| 122 | Carlos Alcaraz | 7 | 50 | 57 | The Balanced |
| 123 | Lionel Messi | 7 | 50 | 57 | The Balanced |
| 124 | Napoli | 7 | 50 | 57 | The Balanced |
| 125 | Olympics | 7 | 50 | 57 | The Balanced |
| 126 | Springboks | 7 | 50 | 57 | The Balanced |
| 127 | Atletico Madrid | 6 | 50 | 56 | The Balanced |
| 128 | Leicester City | 6 | 50 | 56 | The Balanced |
| 129 | New Zealand All Blacks | 6 | 50 | 56 | The Balanced |
| 130 | Usain Bolt | 6 | 52 | 58 | The Balanced |
| 131 | West Ham United | 6 | 57 | 51 | The Balanced |
| 132 | Baltimore Ravens | 5 | 58 | 63 | The Balanced |
| 133 | Barcelona | 4 | 72 | 76 | The Aligned Power |
| 134 | Bayern Munich | 4 | 65 | 69 | The Aligned Power |
| 135 | Southampton | 3 | 55 | 52 | The Balanced |
| 136 | Tottenham Hotspur | 3 | 55 | 52 | The Balanced |
| 137 | Toronto Maple Leafs | 1 | 55 | 54 | The Balanced |
| 138 | Wolverhampton Wanderers | 1 | 55 | 54 | The Balanced |