| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Barcelona | 17 | 55 | 72 | The Silent Giant |
| 2 | New York Knicks | 17 | 57 | 74 | The Silent Giant |
| 3 | Lionel Messi | 15 | 57 | 72 | The Balanced |
| 4 | Nikola Jokic | 15 | 57 | 72 | The Balanced |
| 5 | Dallas Cowboys | 14 | 50 | 64 | The Balanced |
| 6 | Erling Haaland | 14 | 50 | 64 | The Balanced |
| 7 | Formula 1 | 14 | 57 | 43 | The Rising Underdog |
| 8 | Jon Jones | 14 | 40 | 54 | The Balanced |
| 9 | Leeds United | 14 | 50 | 64 | The Balanced |
| 10 | Los Angeles Lakers | 14 | 50 | 64 | The Balanced |
| 11 | Los Angeles Rams | 14 | 50 | 64 | The Balanced |
| 12 | Max Verstappen | 14 | 50 | 64 | The Balanced |
| 13 | McLaren F1 | 14 | 50 | 64 | The Balanced |
| 14 | Miami Heat | 14 | 50 | 64 | The Balanced |
| 15 | Milwaukee Bucks | 14 | 50 | 64 | The Balanced |
| 16 | MLB | 14 | 50 | 64 | The Balanced |
| 17 | New York Rangers | 14 | 50 | 64 | The Balanced |
| 18 | New York Yankees | 14 | 50 | 64 | The Balanced |
| 19 | New Zealand All Blacks | 14 | 50 | 64 | The Balanced |
| 20 | Red Bull Racing | 14 | 50 | 64 | The Balanced |
| 21 | Serena Williams | 14 | 50 | 64 | The Balanced |
| 22 | Southampton | 14 | 50 | 64 | The Balanced |
| 23 | Tottenham Hotspur | 14 | 50 | 64 | The Balanced |
| 24 | UFC | 14 | 50 | 64 | The Balanced |
| 25 | Wimbledon | 14 | 50 | 64 | The Balanced |
| 26 | WWE | 14 | 55 | 69 | The Balanced |
| 27 | Bayer Leverkusen | 13 | 55 | 68 | The Balanced |
| 28 | Bayern Munich | 13 | 55 | 68 | The Balanced |
| 29 | Benfica | 13 | 55 | 68 | The Balanced |
| 30 | Boca Juniors | 13 | 55 | 68 | The Balanced |
| 31 | Borussia Dortmund | 13 | 55 | 68 | The Balanced |
| 32 | Brentford | 13 | 50 | 63 | The Balanced |
| 33 | Brooklyn Nets | 13 | 55 | 68 | The Balanced |
| 34 | Chicago Bulls | 13 | 50 | 63 | The Balanced |
| 35 | Dallas Mavericks | 13 | 55 | 68 | The Balanced |
| 36 | Feyenoord | 13 | 50 | 63 | The Balanced |
| 37 | Flamengo | 13 | 50 | 63 | The Balanced |
| 38 | Galatasaray | 13 | 50 | 63 | The Balanced |
| 39 | Giannis Antetokounmpo | 13 | 55 | 68 | The Balanced |
| 40 | Indian Premier League | 13 | 55 | 68 | The Balanced |
| 41 | Jude Bellingham | 13 | 55 | 68 | The Balanced |
| 42 | Kansas City Chiefs | 13 | 55 | 68 | The Balanced |
| 43 | La Liga | 13 | 55 | 68 | The Balanced |
| 44 | Las Vegas Raiders | 13 | 55 | 68 | The Balanced |
| 45 | Lewis Hamilton | 13 | 50 | 63 | The Balanced |
| 46 | Manchester City | 13 | 55 | 68 | The Balanced |
| 47 | Miami Dolphins | 13 | 50 | 63 | The Balanced |
| 48 | Napoli | 13 | 50 | 63 | The Balanced |
| 49 | NBA | 13 | 50 | 63 | The Balanced |
| 50 | New York Giants | 13 | 50 | 63 | The Balanced |
| 51 | Patrick Mahomes | 13 | 57 | 70 | The Balanced |
| 52 | Philadelphia Eagles | 13 | 55 | 68 | The Balanced |
| 53 | Phoenix Suns | 13 | 55 | 68 | The Balanced |
| 54 | Porto | 13 | 50 | 63 | The Balanced |
| 55 | RB Leipzig | 13 | 50 | 63 | The Balanced |
| 56 | Roland-Garros | 13 | 55 | 68 | The Balanced |
| 57 | Roma | 13 | 57 | 70 | The Balanced |
| 58 | San Francisco 49ers | 13 | 55 | 68 | The Balanced |
| 59 | Toronto Maple Leafs | 13 | 50 | 63 | The Balanced |
| 60 | Tour de France | 13 | 55 | 68 | The Balanced |
| 61 | US Open Tennis | 13 | 55 | 68 | The Balanced |
| 62 | Usain Bolt | 13 | 45 | 58 | The Balanced |
| 63 | West Ham United | 13 | 50 | 63 | The Balanced |
| 64 | Wolverhampton Wanderers | 13 | 50 | 63 | The Balanced |
| 65 | WTA | 13 | 55 | 68 | The Balanced |
| 66 | Boston Red Sox | 12 | 50 | 62 | The Balanced |
| 67 | Brighton & Hove Albion | 12 | 50 | 62 | The Balanced |
| 68 | Bukayo Saka | 12 | 53 | 65 | The Balanced |
| 69 | Carlos Alcaraz | 12 | 57 | 69 | The Balanced |
| 70 | Chennai Super Kings | 12 | 50 | 62 | The Balanced |
| 71 | Chicago Bears | 12 | 50 | 62 | The Balanced |
| 72 | Chicago Cubs | 12 | 50 | 62 | The Balanced |
| 73 | Lamine Yamal | 12 | 50 | 62 | The Balanced |
| 74 | Montreal Canadiens | 12 | 50 | 62 | The Balanced |
| 75 | New England Patriots | 12 | 50 | 62 | The Balanced |
| 76 | NHL | 12 | 57 | 69 | The Balanced |
| 77 | Philadelphia 76ers | 12 | 57 | 69 | The Balanced |
| 78 | Real Madrid | 12 | 50 | 62 | The Balanced |
| 79 | Six Nations | 12 | 50 | 62 | The Balanced |
| 80 | Springboks | 12 | 57 | 69 | The Balanced |
| 81 | Stephen Curry | 12 | 57 | 69 | The Balanced |
| 82 | Victor Wembanyama | 12 | 57 | 69 | The Balanced |
| 83 | Vinicius Junior | 12 | 50 | 62 | The Balanced |
| 84 | Buffalo Bills | 11 | 57 | 68 | The Balanced |
| 85 | Champions League | 11 | 57 | 68 | The Balanced |
| 86 | Chelsea | 11 | 55 | 66 | The Balanced |
| 87 | Detroit Lions | 11 | 55 | 66 | The Balanced |
| 88 | Green Bay Packers | 11 | 55 | 66 | The Balanced |
| 89 | Inter Milan | 11 | 55 | 66 | The Balanced |
| 90 | Ipswich Town | 11 | 55 | 66 | The Balanced |
| 91 | Juventus | 11 | 55 | 66 | The Balanced |
| 92 | Kylian Mbappe | 11 | 55 | 66 | The Balanced |
| 93 | Lazio | 11 | 55 | 66 | The Balanced |
| 94 | LeBron James | 11 | 55 | 66 | The Balanced |
| 95 | Liverpool FC | 11 | 55 | 66 | The Balanced |
| 96 | Luka Doncic | 11 | 55 | 66 | The Balanced |
| 97 | Mercedes F1 | 11 | 55 | 66 | The Balanced |
| 98 | MLS | 11 | 55 | 66 | The Balanced |
| 99 | Naomi Osaka | 11 | 55 | 66 | The Balanced |
| 100 | Newcastle United | 11 | 55 | 66 | The Balanced |
| 101 | NFL | 11 | 55 | 66 | The Balanced |
| 102 | Olympics | 11 | 55 | 66 | The Balanced |
| 103 | PGA Tour | 11 | 55 | 66 | The Balanced |
| 104 | Premier League | 11 | 55 | 66 | The Balanced |
| 105 | Rangers FC | 11 | 55 | 66 | The Balanced |
| 106 | Simone Biles | 11 | 45 | 56 | The Balanced |
| 107 | Sporting CP | 11 | 55 | 66 | The Balanced |
| 108 | Boston Celtics | 10 | 55 | 65 | The Balanced |
| 109 | Celtic FC | 10 | 55 | 65 | The Balanced |
| 110 | Conor McGregor | 10 | 55 | 65 | The Balanced |
| 111 | Cristiano Ronaldo | 10 | 55 | 65 | The Balanced |
| 112 | Crystal Palace | 10 | 55 | 65 | The Balanced |
| 113 | Los Angeles Dodgers | 10 | 50 | 60 | The Balanced |
| 114 | Marseille | 10 | 50 | 60 | The Balanced |
| 115 | Shohei Ohtani | 10 | 50 | 60 | The Balanced |
| 116 | ATP Tour | 8 | 72 | 64 | The Rising Underdog |
| 117 | Baltimore Ravens | 8 | 76 | 68 | The Aligned Power |
| 118 | Bournemouth | 8 | 50 | 58 | The Balanced |
| 119 | Everton | 8 | 50 | 58 | The Balanced |
| 120 | FIFA | 8 | 50 | 58 | The Balanced |
| 121 | Mumbai Indians | 8 | 50 | 58 | The Balanced |
| 122 | Nottingham Forest | 8 | 50 | 58 | The Balanced |
| 123 | AC Milan | 7 | 55 | 62 | The Balanced |
| 124 | Denver Nuggets | 7 | 50 | 57 | The Balanced |
| 125 | Fulham | 7 | 50 | 57 | The Balanced |
| 126 | Golden State Warriors | 7 | 50 | 57 | The Balanced |
| 127 | PSG | 7 | 50 | 57 | The Balanced |
| 128 | Scuderia Ferrari | 7 | 50 | 57 | The Balanced |
| 129 | Ajax | 6 | 58 | 64 | The Balanced |
| 130 | Atletico Madrid | 6 | 62 | 68 | The Balanced |
| 131 | Decathlon | 6 | 46 | 52 | The Balanced |
| 132 | Dick's Sporting Goods | 6 | 50 | 56 | The Balanced |
| 133 | Leicester City | 6 | 50 | 56 | The Balanced |
| 134 | Arsenal | 3 | 69 | 72 | The Aligned Power |
| 135 | Novak Djokovic | 3 | 55 | 52 | The Balanced |
| 136 | Tiger Woods | 3 | 55 | 52 | The Balanced |
| 137 | Aston Villa | 1 | 69 | 68 | The Aligned Power |
| 138 | Manchester United | 1 | 55 | 56 | The Balanced |