| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | WWE | 23 | 50 | 73 | The Silent Giant |
| 2 | Baltimore Ravens | 16 | 79 | 63 | The Divergent |
| 3 | Max Verstappen | 15 | 57 | 72 | The Balanced |
| 4 | Shohei Ohtani | 15 | 57 | 72 | The Balanced |
| 5 | Ajax | 14 | 50 | 64 | The Balanced |
| 6 | Brooklyn Nets | 14 | 50 | 64 | The Balanced |
| 7 | Conor McGregor | 14 | 50 | 64 | The Balanced |
| 8 | Dick's Sporting Goods | 14 | 46 | 60 | The Balanced |
| 9 | Feyenoord | 14 | 50 | 64 | The Balanced |
| 10 | Flamengo | 14 | 50 | 64 | The Balanced |
| 11 | Fulham | 14 | 50 | 64 | The Balanced |
| 12 | Jon Jones | 14 | 46 | 60 | The Balanced |
| 13 | Kansas City Chiefs | 14 | 50 | 64 | The Balanced |
| 14 | Lazio | 14 | 50 | 64 | The Balanced |
| 15 | Los Angeles Dodgers | 14 | 50 | 64 | The Balanced |
| 16 | Manchester United | 14 | 50 | 64 | The Balanced |
| 17 | MLS | 14 | 50 | 64 | The Balanced |
| 18 | New York Giants | 14 | 50 | 64 | The Balanced |
| 19 | New York Yankees | 14 | 50 | 64 | The Balanced |
| 20 | NFL | 14 | 50 | 64 | The Balanced |
| 21 | Premier League | 14 | 50 | 64 | The Balanced |
| 22 | Real Madrid | 14 | 50 | 64 | The Balanced |
| 23 | Toronto Maple Leafs | 14 | 50 | 64 | The Balanced |
| 24 | Bayern Munich | 13 | 55 | 68 | The Balanced |
| 25 | Bournemouth | 13 | 55 | 68 | The Balanced |
| 26 | Brentford | 13 | 57 | 70 | The Balanced |
| 27 | Bukayo Saka | 13 | 57 | 70 | The Balanced |
| 28 | Carlos Alcaraz | 13 | 57 | 70 | The Balanced |
| 29 | Chelsea | 13 | 55 | 68 | The Balanced |
| 30 | Chennai Super Kings | 13 | 55 | 68 | The Balanced |
| 31 | Crystal Palace | 13 | 55 | 68 | The Balanced |
| 32 | Dallas Cowboys | 13 | 55 | 68 | The Balanced |
| 33 | Dallas Mavericks | 13 | 55 | 68 | The Balanced |
| 34 | Detroit Lions | 13 | 55 | 68 | The Balanced |
| 35 | Erling Haaland | 13 | 55 | 68 | The Balanced |
| 36 | Galatasaray | 13 | 50 | 63 | The Balanced |
| 37 | Green Bay Packers | 13 | 55 | 68 | The Balanced |
| 38 | Ipswich Town | 13 | 55 | 68 | The Balanced |
| 39 | Jude Bellingham | 13 | 55 | 68 | The Balanced |
| 40 | Juventus | 13 | 55 | 68 | The Balanced |
| 41 | Kylian Mbappe | 13 | 55 | 68 | The Balanced |
| 42 | Lamine Yamal | 13 | 55 | 68 | The Balanced |
| 43 | LeBron James | 13 | 55 | 68 | The Balanced |
| 44 | Los Angeles Lakers | 13 | 50 | 63 | The Balanced |
| 45 | Los Angeles Rams | 13 | 57 | 70 | The Balanced |
| 46 | Napoli | 13 | 55 | 68 | The Balanced |
| 47 | New England Patriots | 13 | 55 | 68 | The Balanced |
| 48 | New York Knicks | 13 | 55 | 68 | The Balanced |
| 49 | Newcastle United | 13 | 50 | 63 | The Balanced |
| 50 | NHL | 13 | 50 | 63 | The Balanced |
| 51 | PGA Tour | 13 | 55 | 68 | The Balanced |
| 52 | RB Leipzig | 13 | 50 | 63 | The Balanced |
| 53 | Red Bull Racing | 13 | 55 | 68 | The Balanced |
| 54 | Roma | 13 | 55 | 68 | The Balanced |
| 55 | Scuderia Ferrari | 13 | 55 | 68 | The Balanced |
| 56 | Sporting CP | 13 | 55 | 68 | The Balanced |
| 57 | UFC | 13 | 55 | 68 | The Balanced |
| 58 | US Open Tennis | 13 | 57 | 70 | The Balanced |
| 59 | Wimbledon | 13 | 50 | 63 | The Balanced |
| 60 | WTA | 13 | 55 | 68 | The Balanced |
| 61 | Boston Celtics | 12 | 57 | 69 | The Balanced |
| 62 | Buffalo Bills | 12 | 57 | 69 | The Balanced |
| 63 | Celtic FC | 12 | 57 | 69 | The Balanced |
| 64 | Champions League | 12 | 57 | 69 | The Balanced |
| 65 | Cristiano Ronaldo | 12 | 57 | 69 | The Balanced |
| 66 | Decathlon | 12 | 50 | 62 | The Balanced |
| 67 | Inter Milan | 12 | 57 | 69 | The Balanced |
| 68 | Leeds United | 12 | 57 | 69 | The Balanced |
| 69 | Liverpool FC | 12 | 50 | 62 | The Balanced |
| 70 | Marseille | 12 | 57 | 69 | The Balanced |
| 71 | McLaren F1 | 12 | 57 | 69 | The Balanced |
| 72 | Miami Heat | 12 | 57 | 69 | The Balanced |
| 73 | New Zealand All Blacks | 12 | 57 | 69 | The Balanced |
| 74 | Olympics | 12 | 57 | 69 | The Balanced |
| 75 | Philadelphia 76ers | 12 | 50 | 62 | The Balanced |
| 76 | Philadelphia Eagles | 12 | 50 | 62 | The Balanced |
| 77 | Porto | 12 | 50 | 62 | The Balanced |
| 78 | Serena Williams | 12 | 57 | 69 | The Balanced |
| 79 | Simone Biles | 12 | 53 | 65 | The Balanced |
| 80 | Springboks | 12 | 57 | 69 | The Balanced |
| 81 | Tiger Woods | 12 | 50 | 62 | The Balanced |
| 82 | Tour de France | 12 | 57 | 69 | The Balanced |
| 83 | Victor Wembanyama | 12 | 57 | 69 | The Balanced |
| 84 | Bayer Leverkusen | 11 | 55 | 66 | The Balanced |
| 85 | Boca Juniors | 11 | 55 | 66 | The Balanced |
| 86 | Borussia Dortmund | 11 | 55 | 66 | The Balanced |
| 87 | Boston Red Sox | 11 | 55 | 66 | The Balanced |
| 88 | Brighton & Hove Albion | 11 | 55 | 66 | The Balanced |
| 89 | Chicago Bears | 11 | 55 | 66 | The Balanced |
| 90 | Chicago Bulls | 11 | 55 | 66 | The Balanced |
| 91 | Chicago Cubs | 11 | 55 | 66 | The Balanced |
| 92 | Everton | 11 | 55 | 66 | The Balanced |
| 93 | Giannis Antetokounmpo | 11 | 55 | 66 | The Balanced |
| 94 | Golden State Warriors | 11 | 55 | 66 | The Balanced |
| 95 | Indian Premier League | 11 | 55 | 66 | The Balanced |
| 96 | La Liga | 11 | 55 | 66 | The Balanced |
| 97 | Las Vegas Raiders | 11 | 55 | 66 | The Balanced |
| 98 | Lewis Hamilton | 11 | 55 | 66 | The Balanced |
| 99 | Luka Doncic | 11 | 55 | 66 | The Balanced |
| 100 | Mercedes F1 | 11 | 55 | 66 | The Balanced |
| 101 | Miami Dolphins | 11 | 55 | 66 | The Balanced |
| 102 | Milwaukee Bucks | 11 | 55 | 66 | The Balanced |
| 103 | MLB | 11 | 55 | 66 | The Balanced |
| 104 | Montreal Canadiens | 11 | 55 | 66 | The Balanced |
| 105 | NBA | 11 | 55 | 66 | The Balanced |
| 106 | New York Rangers | 11 | 55 | 66 | The Balanced |
| 107 | Six Nations | 11 | 53 | 64 | The Balanced |
| 108 | Stephen Curry | 11 | 57 | 68 | The Balanced |
| 109 | Usain Bolt | 11 | 55 | 66 | The Balanced |
| 110 | Vinicius Junior | 11 | 55 | 66 | The Balanced |
| 111 | Aston Villa | 10 | 76 | 66 | The Rising Underdog |
| 112 | Denver Nuggets | 10 | 50 | 60 | The Balanced |
| 113 | Mumbai Indians | 10 | 50 | 60 | The Balanced |
| 114 | Nottingham Forest | 10 | 50 | 60 | The Balanced |
| 115 | Phoenix Suns | 10 | 50 | 60 | The Balanced |
| 116 | Rangers FC | 10 | 50 | 60 | The Balanced |
| 117 | Roland-Garros | 10 | 50 | 60 | The Balanced |
| 118 | San Francisco 49ers | 10 | 55 | 65 | The Balanced |
| 119 | Southampton | 10 | 55 | 65 | The Balanced |
| 120 | Naomi Osaka | 9 | 46 | 55 | The Balanced |
| 121 | Lionel Messi | 8 | 50 | 58 | The Balanced |
| 122 | Patrick Mahomes | 8 | 50 | 58 | The Balanced |
| 123 | PSG | 8 | 50 | 58 | The Balanced |
| 124 | Wolverhampton Wanderers | 8 | 50 | 58 | The Balanced |
| 125 | AC Milan | 7 | 55 | 62 | The Balanced |
| 126 | Manchester City | 7 | 50 | 57 | The Balanced |
| 127 | Nikola Jokic | 7 | 57 | 50 | The Balanced |
| 128 | Tottenham Hotspur | 7 | 50 | 57 | The Balanced |
| 129 | ATP Tour | 6 | 55 | 61 | The Balanced |
| 130 | FIFA | 6 | 50 | 56 | The Balanced |
| 131 | Leicester City | 6 | 50 | 56 | The Balanced |
| 132 | Novak Djokovic | 6 | 50 | 56 | The Balanced |
| 133 | West Ham United | 6 | 50 | 56 | The Balanced |
| 134 | Benfica | 4 | 62 | 66 | The Balanced |
| 135 | Arsenal | 3 | 69 | 72 | The Aligned Power |
| 136 | Barcelona | 3 | 69 | 72 | The Aligned Power |
| 137 | Atletico Madrid | 1 | 65 | 64 | The Balanced |
| 138 | Formula 1 | 0 | 55 | 55 | The Balanced |