SECTOR ANALYSIS

Food & Drink

137
Brands
16
Avg Tension
44
Avg Cultural
58
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Kirin 46 30 76 The Silent Giant
2 Oatly 42 26 68 The Silent Giant
3 Monster Energy 36 50 86 The Silent Giant
4 Coca-Cola 32 55 87 The Silent Giant
5 Meiji 31 40 71 The Silent Giant
6 Haidilao 29 26 55 The Silent Giant
7 Suntory 29 47 76 The Silent Giant
8 Wingstop 29 46 75 The Silent Giant
9 Celsius 28 46 74 The Silent Giant
10 Unilever 28 50 78 The Silent Giant
11 Lindt 26 46 72 The Silent Giant
12 McDonald's 26 50 76 The Silent Giant
13 Cruzcampo 24 26 50 The Silent Giant
14 Dishoom 24 26 50 The Silent Giant
15 Gousto 24 26 50 The Silent Giant
16 Minor Figures 24 26 50 The Silent Giant
17 Negroni Sbagliato 24 26 50 The Silent Giant
18 Ottolenghi 24 33 57 The Silent Giant
19 Pepsi 24 50 74 The Silent Giant
20 Dom Perignon 23 33 56 The Silent Giant
21 Nusret (Salt Bae) 23 33 56 The Silent Giant
22 Blank Street Coffee 22 30 52 The Silent Giant
23 Getir 22 26 48 The Silent Giant
24 Graza 22 30 52 The Silent Giant
25 Hendrick's Gin 22 30 52 The Silent Giant
26 Ichiran Ramen 22 30 52 The Silent Giant
27 Monzo Coffee 22 26 48 The Silent Giant
28 Pocky 22 30 52 The Silent Giant
29 Erewhon 21 30 51 The Silent Giant
30 Huel 21 30 51 The Silent Giant
31 Ole & Steen 21 33 54 The Silent Giant
32 Starbucks 21 55 76 The Silent Giant
33 Wagamama 21 30 51 The Silent Giant
34 Yo! Sushi 21 30 51 The Silent Giant
35 Chipotle 20 57 77 The Silent Giant
36 Lucky Saint 20 26 46 The Silent Giant
37 Mondelez 20 46 66 The Silent Giant
38 Eataly 19 39 58 The Silent Giant
39 Fever-Tree 19 35 54 The Silent Giant
40 Franco Manca 19 35 54 The Silent Giant
41 Gail's Bakery 19 35 54 The Silent Giant
42 Gorillas 19 26 45 The Silent Giant
43 Joe & The Juice 19 39 58 The Silent Giant
44 Moutai 19 26 45 The Silent Giant
45 NotCo 19 26 45 The Silent Giant
46 TRIP 19 39 58 The Silent Giant
47 AG1 18 70 52 The Rising Underdog
48 Blue Bottle Coffee 18 42 60 The Silent Giant
49 Campari 18 40 58 The Silent Giant
50 AB InBev 17 62 79 The Silent Giant
51 Casamigos 17 39 56 The Silent Giant
52 Chobani 17 39 56 The Silent Giant
53 Din Tai Fung 17 42 59 The Silent Giant
54 Don Julio 17 42 59 The Silent Giant
55 J D Wetherspoon 17 46 63 The Silent Giant
56 Krispy Kreme 17 57 40 The Rising Underdog
57 Veuve Clicquot 17 42 59 The Silent Giant
58 Wendy's 17 50 67 The Silent Giant
59 Diageo 16 50 66 The Silent Giant
60 Shake Shack 16 50 66 The Silent Giant
61 Greggs 14 46 60 The Balanced
62 Jack Daniel's 14 40 54 The Balanced
63 Just Eat 14 46 60 The Balanced
64 Nando's 14 40 54 The Balanced
65 Nespresso 14 40 54 The Balanced
66 Papa John's 14 40 54 The Balanced
67 PepsiCo 14 50 64 The Balanced
68 Uber Eats 14 46 60 The Balanced
69 Zomato 14 46 60 The Balanced
70 Grey Goose 13 47 60 The Balanced
71 Impossible Foods 13 45 58 The Balanced
72 Lavazza 13 45 58 The Balanced
73 Liquid Death 13 35 48 The Balanced
74 Modelo 13 40 53 The Balanced
75 Nobu 13 47 60 The Balanced
76 Olipop 13 47 60 The Balanced
77 Panda Express 13 45 58 The Balanced
78 Pernod Ricard 13 45 58 The Balanced
79 Poppi 13 47 60 The Balanced
80 Sainsbury's 13 50 63 The Balanced
81 Tesco 13 50 63 The Balanced
82 Trader Joe's 13 57 70 The Balanced
83 White Claw 13 40 53 The Balanced
84 Biscoff 12 47 59 The Balanced
85 Chick-fil-A 12 57 69 The Balanced
86 Crumbl Cookies 12 47 59 The Balanced
87 Dunkin' 12 50 62 The Balanced
88 Guinness 12 57 69 The Balanced
89 Kit Kat 12 46 58 The Balanced
90 Lidl 12 50 62 The Balanced
91 Nestle 12 50 62 The Balanced
92 Prime Hydration 12 50 62 The Balanced
93 Swiggy 12 57 69 The Balanced
94 Whole Foods 12 50 62 The Balanced
95 Asahi 11 62 73 The Balanced
96 Cadbury 11 53 64 The Balanced
97 Costa Coffee 11 45 56 The Balanced
98 Deliveroo 11 45 56 The Balanced
99 Flat Iron 11 45 56 The Balanced
100 Grind 11 53 64 The Balanced
101 Haagen-Dazs 11 45 56 The Balanced
102 Heineken 11 45 56 The Balanced
103 In-N-Out Burger 11 55 66 The Balanced
104 Jollibee 11 53 64 The Balanced
105 KFC 11 55 66 The Balanced
106 Marks & Spencer 11 55 66 The Balanced
107 Panera Bread 11 50 61 The Balanced
108 Raising Cane's 11 53 64 The Balanced
109 Red Bull 11 55 66 The Balanced
110 Sweetgreen 11 45 56 The Balanced
111 Too Good To Go 11 50 61 The Balanced
112 Absolut 10 40 50 The Balanced
113 Five Guys 10 46 56 The Balanced
114 Mars 9 46 55 The Balanced
115 Athletic Brewing 8 62 54 The Rising Underdog
116 Hershey 8 55 63 The Balanced
117 Itsu 8 30 38 The Irrelevant
118 Popeyes 8 46 54 The Balanced
119 Taco Bell 8 46 54 The Balanced
120 Whataburger 8 40 48 The Balanced
121 Burger King 7 50 57 The Balanced
122 Domino's 7 55 62 The Balanced
123 HelloFresh 7 40 47 The Balanced
124 Subway 7 50 57 The Balanced
125 BrewDog 6 47 41 The Rising Underdog
126 Brewdog 6 47 41 The Rising Underdog
127 Patron 6 47 41 The Balanced
128 Pizza Hut 6 46 52 The Balanced
129 Pret a Manger 6 40 46 The Balanced
130 Tim Hortons 6 46 52 The Balanced
131 % Arabica 3 48 45 The Balanced
132 Aperol 3 62 59 The Balanced
133 Ben & Jerry's 3 62 59 The Balanced
134 Aldi 1 69 68 The Aligned Power
135 Bacardi 1 55 54 The Rising Underdog
136 Beyond Meat 1 48 49 The Balanced
137 Leon 1 45 44 The Balanced
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