SECTOR ANALYSIS

Fashion & Retail

202
Brands
13
Avg Tension
47
Avg Cultural
59
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Allbirds 68 88 20 The Hype Machine
2 Zalando 38 35 73 The Silent Giant
3 Ralph Lauren 27 50 77 The Silent Giant
4 Brunello Cucinelli 26 42 68 The Silent Giant
5 Ferragamo 26 40 66 The Silent Giant
6 Walmart 25 50 75 The Silent Giant
7 Henry 24 26 50 The Silent Giant
8 Outdoor Voices 24 26 50 The Silent Giant
9 Rhude 24 26 50 The Silent Giant
10 Swatch 23 39 62 The Silent Giant
11 Bode 22 30 52 The Silent Giant
12 Ciele Athletics 22 30 52 The Silent Giant
13 Costco 22 50 72 The Silent Giant
14 Giambattista Valli 22 30 52 The Silent Giant
15 Lemaire 22 30 52 The Silent Giant
16 Marine Serre 22 30 52 The Silent Giant
17 Mejuri 22 30 52 The Silent Giant
18 Vestiaire Collective 22 30 52 The Silent Giant
19 Visvim 22 30 52 The Silent Giant
20 Canada Goose 21 40 61 The Silent Giant
21 Corteiz 21 30 51 The Silent Giant
22 Gymshark 21 33 54 The Silent Giant
23 Muji 21 33 54 The Silent Giant
24 Neighborhood 21 30 51 The Silent Giant
25 Pangaia 21 33 54 The Silent Giant
26 Sacai 21 33 54 The Silent Giant
27 Tracksmith 21 33 54 The Silent Giant
28 Birkenstock 20 47 67 The Silent Giant
29 Skinceuticals 20 42 62 The Silent Giant
30 Tamburins 20 33 53 The Silent Giant
31 Arket 19 39 58 The Silent Giant
32 Cider 19 35 54 The Silent Giant
33 Ganni 19 39 58 The Silent Giant
34 Kapital 19 26 45 The Silent Giant
35 Loro Piana 19 39 58 The Silent Giant
36 Farfetch 18 35 53 The Silent Giant
37 Rimowa 18 42 60 The Silent Giant
38 Ssense 18 42 60 The Silent Giant
39 Van Cleef & Arpels 18 42 60 The Silent Giant
40 Gap 17 50 67 The Silent Giant
41 Palace 17 42 59 The Silent Giant
42 Rapha 17 42 59 The Silent Giant
43 Temu 17 46 63 The Silent Giant
44 Toteme 17 42 59 The Silent Giant
45 Procter & Gamble 16 50 66 The Silent Giant
46 Abercrombie & Fitch 15 60 75 The Balanced
47 Omega 15 47 62 The Balanced
48 Patek Philippe 15 47 62 The Balanced
49 Rhode Beauty 15 47 62 The Balanced
50 Sephora 15 47 62 The Balanced
51 Colgate 14 50 64 The Balanced
52 Dr. Martens 14 46 60 The Balanced
53 Drunk Elephant 14 40 54 The Balanced
54 End Clothing 14 40 54 The Balanced
55 Grailed 14 46 60 The Balanced
56 Loewe 14 40 54 The Balanced
57 Rare Beauty 14 53 67 The Balanced
58 Satisfy Running 14 40 54 The Balanced
59 Tag Heuer 14 47 61 The Balanced
60 Breitling 13 47 60 The Balanced
61 Bulgari 13 47 60 The Balanced
62 Calvin Klein 13 45 58 The Balanced
63 Celine 13 57 70 The Balanced
64 CeraVe 13 47 60 The Balanced
65 Chanel 13 57 70 The Balanced
66 Charlotte Tilbury 13 47 60 The Balanced
67 Depop 13 40 53 The Balanced
68 Dettol 13 47 60 The Balanced
69 Dior 13 57 70 The Balanced
70 District Vision 13 53 66 The Balanced
71 Fenty Beauty 13 47 60 The Balanced
72 Gentle Monster 13 40 53 The Balanced
73 Hermes 13 55 68 The Balanced
74 Hoka 13 53 66 The Balanced
75 IKEA 13 57 70 The Balanced
76 Issey Miyake 13 47 60 The Balanced
77 Jacquemus 13 47 60 The Balanced
78 JW Anderson 13 47 60 The Balanced
79 Kering 13 45 58 The Balanced
80 Kith 13 47 60 The Balanced
81 LEGO 13 57 70 The Balanced
82 Louis Vuitton 13 55 68 The Balanced
83 Massimo Dutti 13 45 58 The Balanced
84 Moncler 13 45 58 The Balanced
85 Prada 13 57 70 The Balanced
86 Rains 13 50 63 The Balanced
87 Represent 13 35 48 The Balanced
88 Rick Owens 13 45 58 The Balanced
89 Salomon 13 53 66 The Balanced
90 Saucony 13 47 60 The Balanced
91 Snow Peak 13 47 60 The Balanced
92 StockX 13 47 60 The Balanced
93 Stone Island 13 47 60 The Balanced
94 Stussy 13 47 60 The Balanced
95 The Ordinary 13 53 66 The Balanced
96 The Row 13 53 66 The Balanced
97 Veja 13 45 58 The Balanced
98 Ami Paris 12 47 59 The Balanced
99 Boohoo 12 35 47 The Balanced
100 Bottega Veneta 12 47 59 The Balanced
101 Carhartt 12 50 62 The Balanced
102 Chopard 12 47 59 The Balanced
103 Circle K 12 46 58 The Balanced
104 Comme des Garcons 12 47 59 The Balanced
105 Converse 12 50 62 The Balanced
106 COS 12 47 59 The Balanced
107 Dyson 12 57 69 The Balanced
108 Essentials 12 35 47 The Balanced
109 Fendi 12 47 59 The Balanced
110 Givenchy 12 47 59 The Balanced
111 Inditex 12 47 59 The Balanced
112 Kiehl's 12 47 59 The Balanced
113 La Mer 12 47 59 The Balanced
114 Maybelline 12 47 59 The Balanced
115 Montblanc 12 47 59 The Balanced
116 New Balance 12 57 69 The Balanced
117 Off-White 12 57 69 The Balanced
118 Patagonia 12 50 62 The Balanced
119 Puma 12 57 69 The Balanced
120 Reformation 12 47 59 The Balanced
121 Richard Mille 12 47 59 The Balanced
122 Shiseido 12 47 59 The Balanced
123 Tiffany & Co. 12 50 62 The Balanced
124 Tom Ford 12 47 59 The Balanced
125 Tommy Hilfiger 12 47 59 The Balanced
126 Uniqlo 12 57 69 The Balanced
127 Vans 12 57 69 The Balanced
128 Versace 12 47 59 The Balanced
129 Vinted 12 47 59 The Balanced
130 Vivienne Westwood 12 47 59 The Balanced
131 Vuori 12 47 59 The Balanced
132 Wales Bonner 12 47 59 The Balanced
133 YSL Beauty 12 47 59 The Balanced
134 Yves Saint Laurent 12 47 59 The Balanced
135 Burberry 11 45 56 The Balanced
136 Carrefour 11 45 56 The Balanced
137 Cartier 11 55 66 The Balanced
138 Casio 11 53 64 The Balanced
139 Columbia 11 45 56 The Balanced
140 Cos 11 53 64 The Balanced
141 e.l.f. Beauty 11 40 51 The Balanced
142 G-Shock 11 53 64 The Balanced
143 GOAT 11 50 61 The Balanced
144 JD Sports 11 50 61 The Balanced
145 John Lewis 11 50 61 The Balanced
146 Kenzo 11 45 56 The Balanced
147 L'Oréal 11 53 64 The Balanced
148 MAC Cosmetics 11 53 64 The Balanced
149 Maison Margiela 11 53 64 The Balanced
150 Miu Miu 11 53 64 The Balanced
151 Net-a-Porter 11 53 64 The Balanced
152 Primark 11 53 64 The Balanced
153 Reebok 11 50 61 The Balanced
154 Sandro 11 45 56 The Balanced
155 Shein 11 46 57 The Balanced
156 Stanley 11 45 56 The Balanced
157 The North Face 11 53 64 The Balanced
158 Under Armour 11 50 39 The Balanced
159 Valentino 11 50 61 The Balanced
160 Zara 11 55 66 The Balanced
161 A Bathing Ape 10 40 50 The Balanced
162 Aesop 10 40 50 The Balanced
163 Axel Arigato 10 40 50 The Balanced
164 Berluti 10 40 50 The Balanced
165 Rolex 10 55 65 The Balanced
166 Skims 10 53 63 The Balanced
167 Acne Studios 9 47 56 The Balanced
168 Arc'teryx 9 47 56 The Balanced
169 Gucci 9 57 48 The Balanced
170 Supreme 9 50 59 The Balanced
171 7-Eleven 8 62 54 The Rising Underdog
172 Aimé Leon Dore 8 49 57 The Balanced
173 Asics 8 68 60 The Balanced
174 Foot Locker 8 46 54 The Balanced
175 H&M 8 50 58 The Balanced
176 Tod's 8 40 48 The Balanced
177 ASOS 7 55 62 The Balanced
178 Boots 7 50 57 The Balanced
179 Home Depot 7 55 62 The Balanced
180 Kroger 7 50 57 The Balanced
181 On Running 7 50 57 The Balanced
182 Amorepacific 6 78 72 The Rising Underdog
183 Everlane 6 40 46 The Balanced
184 Fear of God 6 40 46 The Balanced
185 Glossier 6 40 46 The Balanced
186 LVMH 6 47 41 The Balanced
187 & Other Stories 5 35 40 The Balanced
188 Alexander McQueen 5 62 57 The Balanced
189 Target 4 57 61 The Balanced
190 Warby Parker 4 45 49 The Balanced
191 Crocs 3 57 60 The Balanced
192 Adidas 2 72 70 The Aligned Power
193 Audemars Piguet 2 55 57 The Balanced
194 Barbour 2 58 56 The Balanced
195 Estée Lauder 2 46 48 The Balanced
196 Balenciaga 1 68 67 The Aligned Power
197 Lululemon 1 57 58 The Balanced
198 Nike 1 50 49 The Balanced
199 Waitrose 1 55 54 The Balanced
200 About You 0 52 52 The Balanced
201 Alo Yoga 0 52 52 The Balanced
202 Ulta Beauty 0 55 55 The Balanced
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