SECTOR ANALYSIS

Fashion & Retail

202
Brands
13
Avg Tension
46
Avg Cultural
59
Avg Business
#BrandTensionCulturalBusinessArchetype
1 Amorepacific 34 42 76 The Silent Giant
2 Zalando 32 40 72 The Silent Giant
3 Colgate 30 46 76 The Silent Giant
4 e.l.f. Beauty 30 47 77 The Silent Giant
5 Warby Parker 27 45 72 The Silent Giant
6 Procter & Gamble 25 53 78 The Silent Giant
7 Temu 25 53 78 The Silent Giant
8 Target 23 50 73 The Silent Giant
9 Tracksmith 23 33 56 The Silent Giant
10 Ciele Athletics 22 30 52 The Silent Giant
11 Pangaia 22 30 52 The Silent Giant
12 Rhude 22 33 55 The Silent Giant
13 StockX 22 30 52 The Silent Giant
14 Tamburins 22 30 52 The Silent Giant
15 Visvim 22 30 52 The Silent Giant
16 & Other Stories 21 33 54 The Silent Giant
17 Costco 21 50 71 The Silent Giant
18 Giambattista Valli 21 33 54 The Silent Giant
19 Lemaire 21 33 54 The Silent Giant
20 Mejuri 21 30 51 The Silent Giant
21 Palace 21 33 54 The Silent Giant
22 Sandro 21 30 51 The Silent Giant
23 Ulta Beauty 21 46 67 The Silent Giant
24 Veja 21 33 54 The Silent Giant
25 Dettol 20 26 46 The Silent Giant
26 Ferragamo 20 40 60 The Silent Giant
27 Bode 19 39 58 The Silent Giant
28 Corteiz 19 26 45 The Silent Giant
29 Essentials 19 39 58 The Silent Giant
30 Everlane 19 35 54 The Silent Giant
31 Henry 19 26 45 The Silent Giant
32 Kapital 19 26 45 The Silent Giant
33 Muji 19 39 58 The Silent Giant
34 Neighborhood 19 26 45 The Silent Giant
35 Outdoor Voices 19 39 58 The Silent Giant
36 Stussy 19 35 54 The Silent Giant
37 Vestiaire Collective 19 39 58 The Silent Giant
38 Farfetch 18 35 53 The Silent Giant
39 Issey Miyake 18 42 60 The Silent Giant
40 Rimowa 18 42 60 The Silent Giant
41 Sacai 18 42 60 The Silent Giant
42 Skinceuticals 18 42 60 The Silent Giant
43 Toteme 18 42 60 The Silent Giant
44 Cider 17 39 56 The Silent Giant
45 Ganni 17 42 59 The Silent Giant
46 Home Depot 17 57 74 The Silent Giant
47 Kiehl's 17 42 59 The Silent Giant
48 Loro Piana 17 42 59 The Silent Giant
49 Massimo Dutti 17 39 56 The Silent Giant
50 Wales Bonner 17 42 59 The Silent Giant
51 Abercrombie & Fitch 16 55 71 The Silent Giant
52 Walmart 16 55 71 The Silent Giant
53 Breitling 15 47 62 The Balanced
54 Chanel 15 57 72 The Balanced
55 Chopard 15 47 62 The Balanced
56 Dior 15 57 72 The Balanced
57 Drunk Elephant 15 35 50 The Balanced
58 Ralph Lauren 15 57 72 The Balanced
59 Aimé Leon Dore 14 42 56 The Balanced
60 Cartier 14 53 67 The Balanced
61 CeraVe 14 40 54 The Balanced
62 District Vision 14 46 60 The Balanced
63 End Clothing 14 46 60 The Balanced
64 GOAT 14 40 54 The Balanced
65 Gymshark 14 40 54 The Balanced
66 Jacquemus 14 53 67 The Balanced
67 La Mer 14 40 54 The Balanced
68 Louis Vuitton 14 50 64 The Balanced
69 MAC Cosmetics 14 40 54 The Balanced
70 Marine Serre 14 26 40 The Balanced
71 Maybelline 14 40 54 The Balanced
72 Patek Philippe 14 47 61 The Balanced
73 Richard Mille 14 53 67 The Balanced
74 Shein 14 46 60 The Balanced
75 Supreme 14 50 64 The Balanced
76 Ami Paris 13 47 60 The Balanced
77 Boohoo 13 35 48 The Balanced
78 Boots 13 55 68 The Balanced
79 Bulgari 13 47 60 The Balanced
80 Casio 13 53 66 The Balanced
81 Celine 13 53 66 The Balanced
82 Charlotte Tilbury 13 53 66 The Balanced
83 Comme des Garcons 13 47 60 The Balanced
84 Converse 13 53 66 The Balanced
85 Dr. Martens 13 45 58 The Balanced
86 Fear of God 13 45 58 The Balanced
87 Fenty Beauty 13 45 58 The Balanced
88 Givenchy 13 47 60 The Balanced
89 Hermes 13 57 70 The Balanced
90 Hoka 13 57 70 The Balanced
91 Inditex 13 45 58 The Balanced
92 JW Anderson 13 47 60 The Balanced
93 Kering 13 55 68 The Balanced
94 Kith 13 45 58 The Balanced
95 Loewe 13 45 58 The Balanced
96 Maison Margiela 13 45 58 The Balanced
97 Miu Miu 13 45 58 The Balanced
98 New Balance 13 55 68 The Balanced
99 Omega 13 47 60 The Balanced
100 On Running 13 53 66 The Balanced
101 Rapha 13 47 60 The Balanced
102 Rare Beauty 13 47 60 The Balanced
103 Rhode Beauty 13 47 60 The Balanced
104 Rick Owens 13 47 60 The Balanced
105 Rolex 13 55 68 The Balanced
106 Shiseido 13 47 60 The Balanced
107 Stanley 13 47 60 The Balanced
108 Tag Heuer 13 53 66 The Balanced
109 The Ordinary 13 53 66 The Balanced
110 The Row 13 53 66 The Balanced
111 Tommy Hilfiger 13 47 60 The Balanced
112 Van Cleef & Arpels 13 47 60 The Balanced
113 Arket 12 47 59 The Balanced
114 Bottega Veneta 12 47 59 The Balanced
115 Calvin Klein 12 50 62 The Balanced
116 Canada Goose 12 46 58 The Balanced
117 Carhartt 12 47 59 The Balanced
118 Cos 12 47 59 The Balanced
119 Dyson 12 57 69 The Balanced
120 Fendi 12 47 59 The Balanced
121 Glossier 12 47 59 The Balanced
122 JD Sports 12 50 62 The Balanced
123 L'Oréal 12 57 69 The Balanced
124 LEGO 12 57 69 The Balanced
125 Lululemon 12 50 62 The Balanced
126 Montblanc 12 47 59 The Balanced
127 Reebok 12 50 62 The Balanced
128 Reformation 12 53 65 The Balanced
129 Saucony 12 47 59 The Balanced
130 Snow Peak 12 47 59 The Balanced
131 Ssense 12 35 47 The Balanced
132 Tom Ford 12 47 59 The Balanced
133 Uniqlo 12 47 59 The Balanced
134 Valentino 12 57 69 The Balanced
135 Vivienne Westwood 12 47 59 The Balanced
136 Vuori 12 47 59 The Balanced
137 YSL Beauty 12 47 59 The Balanced
138 Yves Saint Laurent 12 47 59 The Balanced
139 Zara 12 57 69 The Balanced
140 Burberry 11 53 64 The Balanced
141 Carrefour 11 50 61 The Balanced
142 COS 11 53 64 The Balanced
143 G-Shock 11 53 64 The Balanced
144 Gentle Monster 11 53 64 The Balanced
145 IKEA 11 55 66 The Balanced
146 Moncler 11 45 56 The Balanced
147 Net-a-Porter 11 50 61 The Balanced
148 Off-White 11 50 61 The Balanced
149 Primark 11 53 64 The Balanced
150 Puma 11 57 68 The Balanced
151 Represent 11 45 56 The Balanced
152 Salomon 11 53 64 The Balanced
153 Satisfy Running 11 45 56 The Balanced
154 Sephora 11 53 64 The Balanced
155 Stone Island 11 45 56 The Balanced
156 Swatch 11 50 61 The Balanced
157 The North Face 11 53 64 The Balanced
158 Tod's 11 45 56 The Balanced
159 Versace 11 53 64 The Balanced
160 Waitrose 11 50 61 The Balanced
161 Adidas 10 79 69 The Rising Underdog
162 Estée Lauder 10 46 56 The Balanced
163 Patagonia 10 53 63 The Balanced
164 Prada 10 55 65 The Balanced
165 About You 9 68 59 The Rising Underdog
166 Aesop 9 40 49 The Balanced
167 Balenciaga 9 57 66 The Balanced
168 Berluti 9 40 49 The Balanced
169 LVMH 9 46 55 The Balanced
170 Asics 8 72 64 The Balanced
171 ASOS 8 40 48 The Balanced
172 Columbia 8 47 55 The Balanced
173 Depop 8 40 48 The Balanced
174 Foot Locker 8 46 54 The Balanced
175 H&M 8 50 58 The Balanced
176 Skims 8 46 54 The Balanced
177 Under Armour 8 53 61 The Balanced
178 Allbirds 7 35 28 The Irrelevant
179 Audemars Piguet 7 53 60 The Balanced
180 Grailed 7 40 47 The Balanced
181 Kenzo 7 40 47 The Balanced
182 Rains 7 50 57 The Balanced
183 7-Eleven 6 57 51 The Balanced
184 Brunello Cucinelli 6 47 53 The Balanced
185 Gucci 6 50 56 The Balanced
186 John Lewis 6 50 56 The Balanced
187 Tiffany & Co. 6 50 56 The Balanced
188 Vans 6 50 56 The Balanced
189 Vinted 6 40 46 The Balanced
190 Crocs 5 57 52 The Balanced
191 Circle K 4 46 50 The Balanced
192 Kroger 3 50 53 The Balanced
193 Axel Arigato 2 48 50 The Balanced
194 Gap 2 50 48 The Balanced
195 Acne Studios 1 55 56 The Balanced
196 Alexander McQueen 1 55 56 The Balanced
197 Alo Yoga 1 55 56 The Balanced
198 Arc'teryx 1 55 56 The Balanced
199 Barbour 1 53 52 The Rising Underdog
200 A Bathing Ape 0 52 52 The Balanced
201 Birkenstock 0 68 68 The Aligned Power
202 Nike 0 50 50 The Balanced
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