SECTOR ANALYSIS

Fashion & Retail

202
Brands
14
Avg Tension
48
Avg Cultural
61
Avg Business
#BrandTensionCulturalBusinessArchetype
1 On Running 30 50 80 The Silent Giant
2 Allbirds 25 33 58 The Silent Giant
3 Ralph Lauren 24 53 77 The Silent Giant
4 Giambattista Valli 23 33 56 The Silent Giant
5 Mejuri 23 33 56 The Silent Giant
6 Rimowa 23 33 56 The Silent Giant
7 Sacai 23 33 56 The Silent Giant
8 Ssense 23 33 56 The Silent Giant
9 Tracksmith 23 33 56 The Silent Giant
10 Visvim 23 33 56 The Silent Giant
11 Bode 22 30 52 The Silent Giant
12 Warby Parker 22 47 69 The Silent Giant
13 Berluti 21 33 54 The Silent Giant
14 Ciele Athletics 21 30 51 The Silent Giant
15 Costco 21 50 71 The Silent Giant
16 Outdoor Voices 21 33 54 The Silent Giant
17 Pangaia 21 33 54 The Silent Giant
18 Rhude 21 33 54 The Silent Giant
19 Temu 21 50 71 The Silent Giant
20 Vestiaire Collective 21 33 54 The Silent Giant
21 Walmart 21 50 71 The Silent Giant
22 Lemaire 20 42 62 The Silent Giant
23 Marine Serre 20 42 62 The Silent Giant
24 Birkenstock 19 47 66 The Silent Giant
25 Corteiz 19 26 45 The Silent Giant
26 Depop 19 39 58 The Silent Giant
27 Essentials 19 26 45 The Silent Giant
28 Everlane 19 39 58 The Silent Giant
29 Kapital 19 26 45 The Silent Giant
30 Neighborhood 19 39 58 The Silent Giant
31 Represent 19 39 58 The Silent Giant
32 Shiseido 19 39 58 The Silent Giant
33 Skinceuticals 19 42 61 The Silent Giant
34 Tamburins 19 26 45 The Silent Giant
35 & Other Stories 18 42 60 The Silent Giant
36 e.l.f. Beauty 18 47 65 The Silent Giant
37 Ganni 18 42 60 The Silent Giant
38 Massimo Dutti 18 42 60 The Silent Giant
39 Palace 18 42 60 The Silent Giant
40 Sandro 18 42 60 The Silent Giant
41 Stussy 18 42 60 The Silent Giant
42 Toteme 18 42 60 The Silent Giant
43 Wales Bonner 18 42 60 The Silent Giant
44 Arket 17 42 59 The Silent Giant
45 Boohoo 17 39 56 The Silent Giant
46 Glossier 17 42 59 The Silent Giant
47 Gymshark 17 39 56 The Silent Giant
48 Kiehl's 17 42 59 The Silent Giant
49 Procter & Gamble 17 53 70 The Silent Giant
50 Rapha 17 42 59 The Silent Giant
51 Veja 17 42 59 The Silent Giant
52 Zalando 17 47 64 The Silent Giant
53 Amorepacific 16 55 71 The Silent Giant
54 Rolex 16 57 73 The Silent Giant
55 Bulgari 15 47 62 The Balanced
56 Columbia 15 45 60 The Balanced
57 Dior 15 57 72 The Balanced
58 Loro Piana 15 47 62 The Balanced
59 Louis Vuitton 15 57 72 The Balanced
60 Moncler 15 47 62 The Balanced
61 Prada 15 57 72 The Balanced
62 Rhode Beauty 15 47 62 The Balanced
63 Richard Mille 15 47 62 The Balanced
64 Rick Owens 15 47 62 The Balanced
65 Tom Ford 15 57 72 The Balanced
66 Van Cleef & Arpels 15 47 62 The Balanced
67 Vivienne Westwood 15 47 62 The Balanced
68 Yves Saint Laurent 15 57 72 The Balanced
69 Carrefour 14 40 54 The Balanced
70 End Clothing 14 46 60 The Balanced
71 H&M 14 50 64 The Balanced
72 Henry 14 40 54 The Balanced
73 Kenzo 14 40 54 The Balanced
74 Kering 14 46 60 The Balanced
75 Loewe 14 53 67 The Balanced
76 Maison Margiela 14 53 67 The Balanced
77 Miu Miu 14 53 67 The Balanced
78 Off-White 14 53 67 The Balanced
79 Patagonia 14 53 67 The Balanced
80 Patek Philippe 14 53 67 The Balanced
81 Rains 14 50 64 The Balanced
82 Stanley 14 47 61 The Balanced
83 The Ordinary 14 53 67 The Balanced
84 The Row 14 53 67 The Balanced
85 Ulta Beauty 14 50 64 The Balanced
86 Bottega Veneta 13 53 66 The Balanced
87 Breitling 13 45 58 The Balanced
88 Calvin Klein 13 45 58 The Balanced
89 Carhartt 13 45 58 The Balanced
90 Celine 13 55 68 The Balanced
91 CeraVe 13 47 60 The Balanced
92 Chanel 13 57 70 The Balanced
93 Charlotte Tilbury 13 53 66 The Balanced
94 Chopard 13 47 60 The Balanced
95 Crocs 13 50 63 The Balanced
96 Dr. Martens 13 47 60 The Balanced
97 Farfetch 13 45 58 The Balanced
98 Fendi 13 53 66 The Balanced
99 Fenty Beauty 13 53 66 The Balanced
100 G-Shock 13 53 66 The Balanced
101 Gentle Monster 13 45 58 The Balanced
102 Givenchy 13 47 60 The Balanced
103 GOAT 13 45 58 The Balanced
104 Grailed 13 45 58 The Balanced
105 Hoka 13 53 66 The Balanced
106 IKEA 13 50 63 The Balanced
107 Inditex 13 45 58 The Balanced
108 Issey Miyake 13 47 60 The Balanced
109 Jacquemus 13 47 60 The Balanced
110 MAC Cosmetics 13 47 60 The Balanced
111 Montblanc 13 45 58 The Balanced
112 Net-a-Porter 13 53 66 The Balanced
113 New Balance 13 57 70 The Balanced
114 Omega 13 53 66 The Balanced
115 Primark 13 53 66 The Balanced
116 Puma 13 57 70 The Balanced
117 Rare Beauty 13 53 66 The Balanced
118 Reformation 13 45 58 The Balanced
119 Salomon 13 53 66 The Balanced
120 Saucony 13 47 60 The Balanced
121 Sephora 13 57 70 The Balanced
122 Skims 13 53 66 The Balanced
123 Snow Peak 13 47 60 The Balanced
124 StockX 13 47 60 The Balanced
125 Stone Island 13 53 66 The Balanced
126 Tag Heuer 13 53 66 The Balanced
127 Tod's 13 53 66 The Balanced
128 Tommy Hilfiger 13 53 66 The Balanced
129 Valentino 13 53 66 The Balanced
130 Vans 13 55 68 The Balanced
131 Versace 13 47 60 The Balanced
132 Zara 13 57 70 The Balanced
133 Arc'teryx 12 69 57 The Rising Underdog
134 Brunello Cucinelli 12 45 57 The Balanced
135 Cartier 12 50 62 The Balanced
136 Casio 12 57 69 The Balanced
137 Comme des Garcons 12 47 59 The Balanced
138 Converse 12 46 58 The Balanced
139 COS 12 47 59 The Balanced
140 District Vision 12 50 62 The Balanced
141 Drunk Elephant 12 47 59 The Balanced
142 Fear of God 12 50 62 The Balanced
143 Gucci 12 57 69 The Balanced
144 Hermes 12 57 69 The Balanced
145 John Lewis 12 46 58 The Balanced
146 JW Anderson 12 47 59 The Balanced
147 Kith 12 47 59 The Balanced
148 LVMH 12 57 69 The Balanced
149 Maybelline 12 47 59 The Balanced
150 Muji 12 47 59 The Balanced
151 Reebok 12 47 59 The Balanced
152 Satisfy Running 12 47 59 The Balanced
153 Vinted 12 47 59 The Balanced
154 Vuori 12 47 59 The Balanced
155 YSL Beauty 12 47 59 The Balanced
156 Ami Paris 11 53 64 The Balanced
157 Burberry 11 53 64 The Balanced
158 Cider 11 45 56 The Balanced
159 Cos 11 53 64 The Balanced
160 Dyson 11 55 66 The Balanced
161 JD Sports 11 50 61 The Balanced
162 Kroger 11 50 61 The Balanced
163 La Mer 11 45 56 The Balanced
164 LEGO 11 55 66 The Balanced
165 The North Face 11 53 64 The Balanced
166 Uniqlo 11 53 64 The Balanced
167 Waitrose 11 45 56 The Balanced
168 Aesop 10 40 50 The Balanced
169 Alexander McQueen 10 47 57 The Balanced
170 L'Oréal 10 50 60 The Balanced
171 Supreme 10 55 65 The Balanced
172 Axel Arigato 9 40 49 The Balanced
173 Canada Goose 9 46 55 The Balanced
174 Colgate 9 50 59 The Balanced
175 Barbour 8 68 60 The Rising Underdog
176 Circle K 8 46 54 The Balanced
177 Target 8 57 65 The Balanced
178 Alo Yoga 7 59 52 The Rising Underdog
179 ASOS 7 47 54 The Balanced
180 Home Depot 7 55 62 The Balanced
181 Shein 7 57 50 The Rising Underdog
182 Swatch 7 47 54 The Balanced
183 Under Armour 7 50 43 The Balanced
184 Asics 6 72 66 The Aligned Power
185 Boots 6 50 56 The Balanced
186 A Bathing Ape 5 62 57 The Rising Underdog
187 Acne Studios 5 62 57 The Balanced
188 Adidas 5 65 70 The Aligned Power
189 Balenciaga 5 72 67 The Aligned Power
190 Ferragamo 5 47 42 The Rising Underdog
191 7-Eleven 4 62 66 The Balanced
192 Estée Lauder 4 53 57 The Balanced
193 Foot Locker 4 50 54 The Balanced
194 Lululemon 4 50 46 The Balanced
195 Abercrombie & Fitch 3 55 58 The Balanced
196 Aimé Leon Dore 3 45 48 The Balanced
197 Audemars Piguet 2 55 57 The Balanced
198 Dettol 1 45 44 The Balanced
199 Gap 1 55 56 The Balanced
200 Tiffany & Co. 1 55 54 The Balanced
201 About You 0 58 58 The Balanced
202 Nike 0 50 50 The Balanced
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